Monthly Archives: December 2007

Steel Foundation

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The Calf Path

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Press One for English Press Two for Common Sense (Episode 11)

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Say It Ain’t So, Joe….

The headline on this column reflects the sentiments of youngsters who didn’t want to believe that the 1919 Chicago “Black Sox” threw the World Series for a bribe.

Say it ain’t so, Roger, Jason, Jose, Andy, et. al. And throw in Marion Jones, the un-Olympic sprinter, and a dozen or so Tour de France competitors (including the 2006 “winner,” Floyd Landis), and a few thousand people we can’t even imagine at all levels of all sports.

I recall a high school football player’s father being arrested for sharpening the bolts and hardware on his son’s helmet and equipment so that they would hurt opposing players who attempted to tackle him. Then there was the legendary Rosie Ruiz, who “won” the New York Marathon by the simple expedient of taking the subway for about 20 miles of the course. When I used to watch the trotters in the Meadowlands of New Jersey in my youth, the point was to bet on the horse we believed had the “fix” on to win. No one even vaguely believed the best horse won. (The Sopranos, like The Brotherhood in Providence, should not win all those awards because it is merely a documentary.)

Even Pete Rose, still not in the Hall of Fame, which his accomplishments easily merit, never cheated at baseball. He simply bet on it.

These are despicable people. They don’t compete, they lie. They want accolade, fame, adoration, and, yes, money for cheating. Roger Clemens is a criminal. He took illegal substances to enhance performance, and then accepted Cy Young awards and increased pay for the illegally enhanced performance. And that’s not counting the merchandise, promotional deals, and endorsements he raked in as a result of deceit and deception. He’s made tens of millions by cheating, no less than an embezzler or a guy who sells you fraudulent investments.

While it’s politically correct to blame the “system”—the club owners, the trainers, the pressure, the lack of policing—the fact is that no one forced any of these individuals to take illegal drugs or substances. They alone make the decision for themselves, alone. Plenty of people have successfully competed at the highest levels without all this crap in their systems.

Because they had talent. Because they were disciplined. Because they had standards. Imagine Mohammed Ali fighting on some kind of drug euphoria? Do you think Tom Brady is downing growth cocktails before the Patriot games?

Sandy Koufax, the greatest pitcher in the history of baseball and certainly the one with the most character, retired at the top of his career because icing his sore elbow for hours after every game wasn’t helping and his doctor predicted major damage. So he quit and got on with his life.

I can just see myself walking out on stage and lip-syncing a speech. I would expect to be stoned. I have caught a few people plagiarizing my written materials. Why do they do it? Because they have no talent, no energy, no new ideas, not any sense of ethical conduct. They steal instead of succeed.

A pox on all their houses. You can’t instill class and ethics just by providing a large paycheck or fan adoration. I have respect for you if you try honestly and fail, but not if you try to win dishonestly.

I’m afraid it is so, Joe. The devil didn’t make you do it. Greed and a lack of your own self-worth made you do it. And that’s just pitiful.

Strike three. You’re out.

© Alan Weiss 2007. All rights reserved.

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Teddy Bear

by A.A. Milne

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Trajectory: “This is Houston….”

Someone in the Mentor Program asked a great question recently: How much business do you need and at what fee levels to make seven figures AND lead a quality life?

Early in my career, I was traveling 80% of the time and coordinating up to 34 projects a year. Yes, you read that correctly. No staff, but a bevy of subcontractors at times (whom I never allowed to read my books on value pricing). I realized that I was making money but losing my life, so I managed the easiest two variables to change the dynamics.

First, I constantly raised fees as my brand grew and my track record was talked about. Second, I diversified my offerings. (Technology, by the way, turbocharged those two initiatives in the mid-90s and beyond.)

One $100,000 contract is far more lucrative than ten $10,000 contracts, so I moved toward higher fees (easier than you think when you provide options and your brand is strong). That was combined with diversifying into speaking, coaching, products, teleconferences, high-end workshops, passive income, and so forth. This year, 2007, I’ve had record income traveling less than 20% of the time (and even then often with my wife along).

You have to view your career not as an event but as a trajectory into the future, and plan where you’d like to be at approximately what point. Just like the folks at NASA, if you’re off by a couple of degrees at the outset, you tend to miss entire solar systems and galaxies, not an encouraging prospect as you wander through the void.

Strengthen your brand at every opportunity, so that people come to you (making fees irrelevant), and diversify as much as your talents allow, providing for less labor-intensive opportunities. This extraordinary profession allows you both of these options.

Remember, this isn’t your life, it’s your business, and it’s the marketing business. If you fall in love with your methodology, and aren’t secure unless you are physically present and doing something, you simply have a traditional nine-to-five job with an unenlightened boss who doesn’t care about your quality of life. You can’t quit and you won’t be fired. You’re in a doom loop.

Change your approaches so that you’re providing fuel for your life, not burning up your life as fuel for your work.

© Alan Weiss 2007. All rights reserved.

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The Art and Science of Persiflage and Bloviation (Episode 10)

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Tranquility Base

The predicted storm hit, leaving seven inches on the balcony, which is my official measuring site. We have a white blanket over the property and the pond, encouraging a couple of hundred ducks and geese to drop by for a handout. Unlike the metropolitan areas, the snow remains white here until it melts.

Everything seems so silent after a snowfall, as if the noises in our lives are subterranean and therefore muted by the thick ground cover. The squirrels—and even Buddy Beagle—have to add an extra bounce to clear the new topography, though Koufax doesn’t mind at all. But he is terribly difficult to see in the snow and he only turns up easily behind the evergreens.

I had planned to do a lot today, figuring I’d be a willing captive of the storm, but it’s simply too peaceful and tranquil to disturb the climatic zeitgeist. The dogs have taken up residence under my desk and I’m just daydreaming. (Comedian Steven Wright has pointed out that he would love to daydream, but he keeps getting distracted.)

Tonight we attend the annual Nutcracker, performed by the ballet on whose board both Maria and I serve. The streets and highways are fine, though I hear that we should expect a much more vigorous storm tomorrow night, to continue through Sunday, with 65 mile-per-hour winds. I’m wondering, of all things, how the Patriots can play the Jets on Sunday in an outdoor stadium up here if those conditions transpire.

I guess I have too much time on my hands if that’s my big concern. But why not? I doubt you can take serenity to an excess. I’ll look into it, and let you know.

© Alan Weiss 2007. All rights reserved.

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Please Tread on Me (Episode 9)

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Non-Intellectual Non-Property

A very promising consultant told me the other day that he wasn’t going to use my concepts (for which he had permission) in a workshop, because he ought to be developing his own in the subject area. I told him that I thought it was a significant breakthrough and wished him luck.

A while back a guy asked permission to use “some” of my concepts in a book he was self-publishing. Naturally, I asked to see the entire work.

The entire book comprised work by three people, mine, someone else I recognized, and clearly a construct of a third party. (Or, should I say a “fourth party”?) I asked him what on earth he thought he was doing besides plagiarizing.

“I recognized the three of you in the acknowledgments,” he disingenuously pointed out. Sure enough, there was a single sentence stating that he had “learned a great deal” from us over the years.

“What is your contribution to this book?” I asked. “I have recombined your ideas to make more sense to my readers,” he said with apparently a straight face. Oh.

“Harry,” I said, not only do you not have my permission, but if you publish this even on a child’s printing kit in an alley and give it to three relatives, I will find out and I will sue you.”

He was convinced he was doing nothing wrong, but he was also convinced I would do that (I would) so the project proceeded without me and, I would guess, the other sources were kept ignorant. He eventually published a horrible work.

A consultant of any stature should be contributing his or her own intellectual property to the profession. You don’t have to reinvent cause and effect or action and reaction, but as your experiential base grows you should be observing and finding dynamics and relationships which you can write about, copyright, trademark, protect, and share. This is not some kind of Zen state, where all ideas belong to all humankind. We believe in fostering new ideas and in allowing the fosterers to protect them.

There’s nothing wrong with giving attribution to something you introduce, developed by someone else. But unless you are making a preponderance of the contribution to the article, model, workshop, book, or whatever, then you’re just serving as an echo for someone else’s shouting.

Some guy told me yesterday, in an effort to “collaborate” with me, that he was involved in “therapeutic work” with clients. When I asked if he was a psychologist or a Ph.D. in psychology, he stuttered a “no.” Well, what’s the basis for his “therapeutic intervention”? He then launched an exegesis about using research developed by two college professors who……yada yada yada. Get real. (Or, as the professional speakers are fond of saying, “Be authentic,” whatever that means.)

It’s fine to deliver the work of others as a subcontractor or employee. It wonderful to be part of a team where other partners are developing interventions and solutions. Nothing wrong with that. But if you’re in consulting for a decent length of time, and have nothing to add of your own to your client work except in replicating the work of others, then you’re not paying attention. You’re probably too occupied with making a living and earning some money, and not very occupied in really improving the client’s condition. (You do better at the former, by the way, if you do the latter well.)

I’m weary of people claiming to be “consultants” who are using someone else’s sales training package and merely implementing it. I actually read an article this week (in a training magazine!) from one of these “coaching university” graduates who claimed that you’re not coaching properly unless you follow the seven steps he was taught. Right. Throw out all of your personal experience and expertise, and use seven steps arbitrarily arrived at by someone who probably isn’t a successful coach, but runs coaching schools.

All I’m saying is, we have the greatest laboratory in the world to create better and more effective interventions. They are called “clients.” If we’re not cooking something up in there on a regular basis, but just relying on others’ cook books, we ought to be thrown out of the kitchen.

© Alan Weiss 2007. All rights reserved.

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