The Dog Star: The Great Dog Trotsky

The Great Dog Trotsky lived with us for 14.5 years. He was half Siberian Husky and half German Shepherd, weighed a prodigious 100 pounds, and took no prisoners. He was a tough customer and, like a tyrannosaurus, he would just as soon scavenge than hunt. We fed him twice a day. Once, when he was about six, my wife forgot to feed him in the evening. The next morning, at about ten minutes before he would usually be fed, he …




Building Credibility

Should you ever disagree with the buyer? Listen to Alan discuss techniques to building credibility with any buyer and making sure that you are not your own worst enemy. Click on arrow below for podcast to start Click Here for entire podcast series table of contents © Alan Weiss 2008. All rights reserved.


Marketing Innovation II

I had to pick up my wife’s Mercedes which had been serviced in part of the same Penske Auto Group where I buy my Bentleys. (Bentley picks up and delivers, but don’t get me started.) As I drove away, the oil light started shouting at me, so I turned around.The service manager was embarrassed, immediately took me to the loaner car office, promised me they would fix the issue and then detail the car for free, and apologized again. Okay, …


Marketing Innovation

My wife and I were driving to workout this morning and she mentioned a minor technical problem she was having sending email to board members on one of her endless committees. We discussed it and she told me that—I am not making this up—one organization had hired a former Israeli rocket scientist to help part-time with the IT work I asked if she thought his credentials were sufficient for the kind of extensive help she needed. We drove on in …


It Is Not The Economy

Are you getting new appointments with buyers or are you constantly finding yourself talking to gatekeepers and getting rejected? What are the differences between the two mindsets and what can you do about it. Click on arrow below for podcast to start Click Here for entire podcast series table of contents © Alan Weiss 2008. All rights reserved.