Monthly Archives: October 2008

Down Under III

I ran the two-day The Strategist Workshop in Sydney on Wednesday and Thursday for a terrific group of 41 people. It was really fun. One person from the States and several Kiwis.

On Friday morning, I keynoted for a legal association, and that wasn’t as much fun! The theme of the conference was about doing things differently and refreshing the profession. I think if you want to do things differently, first you have to smile!

My driver whisked me to the airport, and at the first class ticket desk I was told they were looking for me all morning, since my flight would be three-hours delayed. If they had found me, it wouldn’t have helped. At that point, a very bright, competent, striking woman worked for 40 minutes to get Qantas to reroute me through San Francisco. She then walked me to security and pointed out where the first class lounge was located. I wasn’t upset at all by the problem after that kind of service.

Slept for 8 hours of the 13-hour flight. Waiting in the Admiral’s Club in San Francisco for my Boston flight, I moseyed into the rest room, and found myself at a urinal standing next to a man in a very nice grey suit, well groomed, about six feet tall and in his late 50s. I know this because, abruptly, he turned to me and started talking, and you know that I don’t even speak to people at cocktail parties.

“I’ll be working here tomorrow,” he said.

I was confused. “You mean you work for American Airlines?” I hazarded.

“No, I’ll be right here.”

“Are you an inspector?”

“No, with the market the way it is, by this time tomorrow I’ll be cleaning this rest room. That’s all that will be left for me. How about you?”

“I just had two grandchildren,” I said, “try to maintain some perspective.”

Next time I’ll use the stall.

I’ll be back in Australia in February to run Six to Seven Figures, then will speak for a day in Queenstown, New Zealand. I’ll return again next October. Meanwhile, I’m also in Dublin with the Self-Esteem Workshop in February.

I flew about 24,000 miles on this trip, spoke to a total of over 900 people, spent 9 nights away, and earned something over $135,000 in direct revenue. I was happy to have gone. I’m happy to be home.

© Alan Weiss 2008. All rights reserved.

PS: Latest news on granddaughters is positive after a couple more scares. They are four weeks old, about halfway through their intended hospital stay. Thank you all for your good wishes and prayers. I can’t wait until they weigh as much as Buddy Beagle. (My daughter barely weighs more than Koufax.)

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Teleconference on Thriving in this Economy

On October 28 at 11:00 Eastern Time I am delivering a teleconference on this topic:

“How to Accelerate Business in the Current Dismal Economy”

There will be no Q&A, just a solid hour of my delivering pragmatic techniques for those in professional services and entrepreneurs. If you sign up and cannot make the live session, I will provide you with the MP3 download (which everyone attending will get as well).

The fee is $100. Twenty percent of the gross proceeds are being donated to charity to help the homeless. This will not be on my web site. I’m placing this here, 24 hours before it goes to my mailing lists.

You may register by email, phone, or fax (alan@summitconsulting.com, 401/884-2778, or 401/884-5068/fax). You must include your credit card number, or send a check. I do not keep credit card numbers on file.

There is a limit to the lines I have available. First come, first served. Thanks.

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Sell Your Way Out of A Down Economy

NOTE: This is my current column form RainToday.com, where I am a contributing editor.

As the Chinese proverb admonishes, “May we live in interesting times.” I don’t know about you, but the current times sure do have my interest.

But when I say “interest,” I don’t just mean my attention. I mean my self-interest. If you’re in sales and marketing, you should be ahead of the pack in these times.

Alas, not too many are.

Why Pursue Your Weakness?

I hear people advising us to reorient our approaches into new formulations that specialize in a “down economy.” Some even advocate becoming specialists—no matter what your product or service—in something like “the art of survival.”

Well, I’m here to tell you about the art of “thrival.” Why would you pursue something that’s not your core competency, not your strength? Why become some kind of disaster specialist when your expertise has been in growth, and gaining market share, and excellence?

Those qualities are still needed. If an athlete is losing the race, he or she tries harder. Those prizefighters who are losing and simply protect themselves in the later rounds are no longer trying to win, they’re merely trying not to be knocked out. The finest generals in history, when trapped or in poor terrain, didn’t hunker down, they fought their way out and won.

(The Civil War may well have been decided at Gettysburg, and Gettysburg may well have been decided on Little Round Top, when Union Colonel Joshua Chamberlain ordered the remnants of the 20th Maine, having run out of ammunition, to charge the enemy with fixed bayonets. The Confederates assumed they were facing fresh reinforcements, and retreated.)

Why would you become a “specialist” in an area you never specialized in? (It’s a negative, dull, enervating area—merely trying to survive.) Why wouldn’t you continue to do something you’re good at and something which your clients and prospects still need?

Ignore Most Advice, Particularly “Consensus”

Whenever I hear people strive for “consensus” I try to bolt out of the room. Models, matrices, influence, convolution, and all kinds of sesquipedalian mechanisms are employed in the misguided belief that if enough people can agree on something it’s probably accurate and true.

Consensus, of course, created the current administration, president and Congress, and these two elements of government currently have the lowest approval ratings in history.

As marketers, we can’t be swayed by two invidious forces: One is consensus, where we’re told to follow the crowd and pursue a normative approach; the other is the “expert” who appears out of nowhere to advise us on the current crisis but has never actually done anything in these conditions him- or herself.

At trade groups and chapter meetings, there are both the “experts’” opinions and the “consensus” beliefs in the room that we should buckle down, tighten belts, and protect ourselves. We’re losing, so just don’t get knocked out and we can fight again.

My advice is to start swinging, and immediately. Fight your way out by utilizing your strengths. Now is the time that clients need you.

A Surfeit of Dumb Advice

I was interviewed recently by a New York Times reporter for advice about entering the consulting field in this economy. (It should be appearing at about the time you read this.) She told me that I was the only “expert” she had interviewed who had advised against creating a business plan. (I believe you need a simple marketing plan, but business plans are abominably stupid and of zero help.) She said the consensus was clearly against me.

“Tell me,” I said, “what if my opinion and expertise and background are stronger than any other person in your group, that I’m more successful, that they haven’t done what I have. Do you think their consensus opinion is better than mine?”

“Point well taken,” she admitted.

There are more people giving advice on sales and marketing than there are excellent sales and marketing professionals. Ignore the noise and disregard every single person who gives advice about something they, themselves are not recognized as having done successfully and repeatedly.

(I love the people who publish one book which disappears in 48 hours and then launch workshops on how to get published. It’s like taking driving lessons from someone whose one drive ended when the car hit a tree.)

In this economy, right now, people desperately need your help, your services, your products, to thrive, to beat the competition, to prepare for better times ahead.

It’s hard to be knocked out when you’re swinging with energy and accuracy. In fact, it’s easy to win.

© Alan Weiss 2008. All rights reserved.

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Million Dollar Consulting® College Opening

I have a cancellation and therefore one opening in the November Million Dollar Consulting® College, which has a great group of people in a spectacular location. First come, first served. See my web site:
http://www.summitconsulting.com.

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Down Under II

I began this trip by flying to Phoenix to deliver the keynote for PI Worldwide, which, in the words of the buyer, was a “grand slam home run.” After meeting the black German Shepherd (see another post here), I flew to LA, boarded a Qantas 747, and flew to Sydney, where I’m 15 hours ahead of New York time.

I had dinner with a friend on Saturday, then flew to Melbourne on Sunday for dinner with the board of the IMC there who, unbelievably, paid my full international fee to address their chapter. (No one here had bothered to tell me they had shifted overnight to daylight savings time and I literally lost an hour, but still made the plane.) No other IMC chapter in the world has had me appear for a day, and this was, in the president’s words, a huge victory. They were able to charge over $1,000 a seat, drew 40 people, and we had an outstanding day. Terrific people.

Back to Sydney Monday afternoon (holding rooms in two different Park Hyatts at the same time, see the accompanying photos of my view of the opera house and bridge), and presented for a day yesterday for Rob Nixon, a member of the Mentor Hall of Fame, who filled the Hilton’s Grand Ballroom with just over 500 people, predominantly from the financial professions. It was a great day, terrific response, and one of the most expensive seminar seats every offered in Sydney, again over $1000. I delivered this having awakened at 2:30 in the morning local time.

Dinner with Rob’s team at Aria last night on the water. Today I’ll begin two days of The Strategist here at the Park Hyatt, where I expected 25 people but have 40. Fedex shipped three boxes out of four, not my idea of a great performance standard. I’ll make do. I seem to be back on a more normal circadian rhythm.

The granddaughters are a roller coaster. Gabrielle is recovering from her infection. Alaina has had an operation, there were some poor indictors, but now things look cautiously better. (http://danielleandjan.blogspot.com/)

In the meantime I learned only this morning that one of my few, long-time good friends, Bill Howe, had a terrible, bizarre grill accident on vacation, and is hospitalized long-term with 2nd and 3rd degree burns. He is 73.

And so I watch an eminently satirical presidential contest between two sides which both leave me cold, and a public mood so bleak that it is causing serious market decline worldwide, creating tremendous uncertainty.

What do you do? You get up, do your best, help people, and then go home and help yourself. In the process, not surprisingly, people have helped you.

© Alan Weiss 2008. All rights reserved.

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Down Under

It’s existential to travel to Australia, where the time, day, and season are all different upon touchdown. It takes about nine months to acclimate, which means you might as well become a resident, except they won’t let you do that, so you become comfortable awakening at 5 am local time, which is 3:30 pm, May 4, 1951 in most other parts of the world.

On the way out here I met a police officer with a black German Shepherd in Phoenix. I told him I had a white one.

“They’re beautiful dogs,” he said, and told me that the dog lived with him and his family.

“What’s her specialty?” I asked.

“She’s one of the best explosive-detecting dogs in the service,” he said. “How about yours?”

“Well, ah, he’s ah, very good at catching squirrels.”

“Nice talking to you,” he said, not looking at me, “but we have to finish our patrol route.” The dog shot me a look. I strictly adhered to her “do not touch me” sign.

When I first began flying to Australia, the 747s had first class in the nose, as now, but merely coach behind that and the upstairs deck had a piano bar, leather couches, and drinks. We would hustle up to find comfortable seats, since first class seats then didn’t turn into beds and were adjacent to each other. Today, business class is crammed upstairs, no more hedonism up there, though the first class seats now recline into beds with duvet, blanket, and thick pillows.

My habit is to read and have dinner for two hours, sleep for six hours, then write for three hours, and have breakfast, read, and clean up for landing for three hours.

I’m in Melbourne for a day’s presentation, then returning to Sydney this afternoon, and am no doubt the only person in Australia holding rooms in two Park Hyatts in different cities on the same night. It’s too much trouble to pack up and clear out.

The economy here is somewhat shielded from our mess at home, but there is clear fallout. The presidential election looks even more bizarre from here than it does at home. These are the best candidates available for the most important political job in the world?

© Alan Weiss 2008. All rights reserved.

PS: Both granddaughters enduring a variety of pre-mature difficulties, and Alaina just had an operation. You can find information and leave comments here: http://danielleandjan.blogspot.com/

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The View from 30,000 Feet

I’m writing this on Wednesday at 33,000 feet somewhere above the corn belt, en route from Charlotte to Phoenix. I’m keynoting tomorrow morning in Scottsdale, then flying to LA to board a Qantas flight to Sydney for my week-long speaking tour starting Monday.

My flight to Charlotte originated at Greene Airport in Warwick, RI, about ten minutes from my home. My wife drove me over in the truck with the dogs, which was once a weekly occurrence, going back to the Great Dog Trotsky, but is now very rare. Before flying home from Europe two weeks ago, my last plane ride was in May.

At 6:30 am my wife, Koufax, and Buddy all yawned goodbye, and I headed for airport security, which is run very well at Greene. Three security people checked IDs in a fast moving line, and I reached my guy in less than 30 seconds. He held up my passport, looked at my boarding pass, made a crack about my photo, initialed the paper boarding pass I had printed up the day prior, and waved me on. This took about a half-minute.

I then placed in bins my liquids, computer, gasses, rare ores, change, Lone Ranger decoder ring, photos of Michelle Pfeiffer, mementoes from Monte Carlo, and enteric X-rays; removed six articles of clothing, and walked through the metal detector. As my possessions slid past, another security guy politely checked my boarding pass, then indicated I could repack and redress. The guy behind me looked enviously at my Pfeiffer photos.

This entire procedure took about two minutes.

Reassembled, I headed for one last guy at a podium next to a small exit gate. He gave a five-second perfunctory glance at the boarding pass, and told me to have a nice day, though with less relish than I would have preferred. I had plenty of leeway to boarding time, so I stopped by the shoeshine stand and took a seat while another customer was finishing up.

It was while sitting there, idly glancing at my boarding pass, that I noticed the wrong time on it: 11:20. But my flight, I knew, was to depart at 8:10.

That was when I realized I had pulled out the connection boarding pass, gone through Greene security showing my Charlotte to Phoenix boarding pass, which was now initialed and very official, but was not going to get me on the plane TO Charlotte. So, I simply switched the boarding passes, got my shoes shined, and got on board. Three trained professionals had approved me with the wrong boarding pass.

Now, these folks at security were quite polite and very professional and doing their best. But I will posit that the entire security apparatus is designed merely to give us a perception of safety and a feeling of confidence. It does not decrease any but the most amateurish of evil people. (The real vulnerability at most airports is the food, fuel, and service trucks which constantly enter and exit and traverse the grounds.)

The billion dollar security business is about managing perceptions. (I travel with a three-and-three-quarters-inch scissor, which is fine, but four inches is not. Who makes this stuff up?) Analogously, The current financial bailout is to give the impression that something is being done, though no one but no one has any idea about all the variables and whether it will work. It’s about assurance (not ensurance or insurance) in a segment, investing, where confidence, mood, and perception are everything.

The security people did their best but they are in a paralyzingly numbing job. Marshall McLuhan pointed out that the price of eternal vigilance is indifference. If three consecutive people could stare at a boarding pass not even originating in their airport, with a flight and gate that don’t exist there, and miss the error, what does that tell you about the efficacy of the system dealing with millions of people a day?

I’ll concede that perception is reality. And maybe a great many people’s perception is that all the fuss and feathers in airport security—the humiliation of being treated like a criminal, of taking off clothing, of revealing personal items, of being sniffed and frisked and delayed—is worth the time and trouble and fortune.

But my perception is that we need more substance and less simulation, more concern about probabilities, and less energy spent on innocent people losing a bottle of shampoo because it contains over three ounces of, well, shampoo.

I don’t know who’s going to be elected or even for whom I’ll vote, but I’ll tell you what kind of checking we need him to encourage at the airports, in our financial markets, and in our lives.

A reality check.

© Alan Weiss 2008. All rights reserved.

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