Monthly Archives: April 2009

A Train Ride

I’m learning more on the train every day.

On my way to New York last week, I overheard the conductor processing an upgrade to first class. When he got to me to collect my ticket, I asked under what conditions could that be done, since I had not known it was possible for people to do it.

He told me that when the first class car wasn’t filled, he was authorized to allow upgrades, but it was harder than ever now, and he had to guess about whether it would be filled in the two stops before New York.

“Why is it harder now?” the consultant asked.

“Because ever since the freight train wreck, where they found the engineer was text messaging at the time of the accident, the government has prohibited train employees from using cell phones, so I can no longer call ahead to check on passenger capacity.”

“But you’re a conductor, not an engineer.”

“The government doesn’t discriminate in its laws. The penalty is 30 days suspension without pay. I can’t risk that.”

The late, great Peter Drucker commented once that laws created to foil one miscreant are always bad laws because they punish 100 innocents.

You can’t legislate judgment. It’s bad enough we have to suffer being seen as criminals and semi-strip before being judged as innocent in airport security lines. For 50 years, people have been afraid to remove mattress tags that forebodingly declare, “Do not remove under penalty of law.”

When you hire well, train well, reward appropriately, monitor and evaluate performance frequently, and provide proper management, people are able to synthesize rules and judgment. A non-refundable ticket is refunded because of exceptional circumstances. An improperly completed form is still accepted because to deny it would create undue hardship. Someone understands that engineers shouldn’t be on the phone but conductors need to be.

The auto executives and newspaper executives and airline executives have made a mess of their industries. To think that the government running any of them would improve things requires a suspension of belief and access to certain controlled substances.

There is no replacement for leadership, competence, and good judgment. What I’ve been applying throughout my consulting career is common sense, and I’ve made a fortune doing so.

Astoundingly, it’s in very short supply.

© Alan Weiss 2009. All rights reserved.

  • Share/Bookmark
Print This Post Print This Post
Posted in Consulting Philosophy | Leave a comment

Standing Out In A Crowd

Apropos of “Consulting Wisdom” posted here recently, life imitates art.

A guy named Todd ordered two of my books in the Ultimate Consultant series. The publisher, Jossey-Bass, has chosen to change the format from hard cover to soft cover, which is the publisher’s right. There are no other changes—the jacket art, contents, and so on are all the same—except there is a difference of about 8 pages because of the larger page size on the paperback.

Todd writes me on receipt of the books and points out that my web site describes them as hard cover, and of slightly longer length. This is absolutely true, since I forgot to change the description when the publisher changed the format.

Then old Todd goes on to tell me that “there is a significant difference between hard cover and soft cover, and there are a dozen fewer pages.” He demands an explanation, immediately, and accuses me of “fraud.” (The price of the book has not changed at retail from the publisher, so he was not overcharged.)

I told him that Todd was a tad anal-retentive, and asked: Did he bother to appreciate the content? Humorless, as anal-retentive people always are, he told me he had just opened the package, how could he have read them? (He apparently immediately felt the cover, however.)

If you want to stand out in a crowd, just hold your ground. The crowd will recede around you. Todd is representative of some of the people you are “competing” against. I really wouldn’t worry about it. He’ll be too outraged when a prospect has told him he has an hour, but only provided 58.6 minutes.

You can’t make this stuff up. And he’s expecting to help others?

© Alan Weiss 2009. All rights reserved.

  • Share/Bookmark
Print This Post Print This Post
Posted in Consulting Philosophy | 12 Comments

Investment During Recession

For those of you dealing with clients and prospects loath to invest “until times are better,” here is a link to research done on the wisdom and results of investing during the early 80′s recession which may be of great use:

Innovating through Recession: When the Going Gets Tough, the Tough Innovate
by Prof. Andrew J. Razeghi, Kellog School of Management

located here:
search on McGraw to quickly find the reference in the paper on page 6.

  • Share/Bookmark
Print This Post Print This Post
Posted in Marketing Examples | 2 Comments