Monthly Archives: May 2009

Sprechen zie Deutsch?

(The Dog Star is a symbol of power, will, and steadfastness of purpose, and exemplifies the One who has succeeded in bridging the lower and higher consciousness. – Astrological Definition)

My friend, Guido Quelle, was here recently from Germany for my Shameless Promotion Workshop. He began speaking to my German Shepherd, Koufax, in German. Koufax, notoriously aloof and gnomic in his relationships, immediately warmed to Guido, and permitted extensive petting and scratching.

Now, I know that Koufax can’t understand German, and that there are not ethnic or racial origins involved here, right?

Right?

Perhaps it was just Guido’s way with dogs (he has two of his own), or his tone of voice, or perhaps is was Koufax’s discernment of a kindred past. But he certainly took to Guido exceptionally well.

Some prospects take to us exceptionally well, and some clearly do not. In many cases, it’s the prospect’s problem: preoccupied, overwhelmed, poor attention span, arrogant—whatever. But in some cases it’s our fault, therefore controllable and worth trying to avoid doing (and certainly prevent constantly repeating).

What are others’ first impressions of you? You probably don’t know what they are. Are you dressed professionally and stylishly, or are you rumpled and out of date? Do you smile or do you look nervous and grim? Do you have a firm handshake or a limp lump of pasta that falls short of al dente? Are you carrying a smart briefcase or are you a pack horse with computers and ragged baggage? Do you know where to sit after you’re asked and how to open a conversation, or are you bouncing around like a metal orb in a pinball machine?

You only get a one chance to create a first impression. Since most of us are engaged in such rituals frequently, wouldn’t it be a clever idea to get good at it? And that includes your email, blog entries, tweets, and other non-personal impressions. I’ve always thought that people with 17 initials after their names on their business cards, none of which I can figure out, are trying to overcompensate, and that those who ask you to send them a package and don’t have a physical address in their signature file, are just not trying.

In any case, a great first impression can overcome even the prospect’s bad habits, costs nothing, and is easy to replicate once learned and practiced. Koufax is back to his old self, but I found an empty bottle of Löwenbräu in the yard the other day, and I’m beginning to suspect something isn’t quite right….

© Alan Weiss 2009. All rights reserved.

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Posted in The Dog Star | 15 Comments

Alan Is Twittering!

I’m now on Facebook, linkedin, and Twitter, and of course, I have the best blog on consulting in the universe, right here. I have fulfilled my destiny to be King of Social Media (without rotting my cerebral cortex).

My Twitter name/handle/ID/thing: BentleyGTCSpeed. Follow me (catch me if you can)!

http://twitter.com/BentleyGTCSpeed or search here:

Newest book: The Power of Strategic Commitment, written with Josh Leiber and Gershon Mader (Wiley). Book signing June 11 at the exclusive Campbell Apartments in Grand Central Station, NYC. Coming in a month: The Talent Advantage, written with Nancy McKay (Amacom). Following: The fourth edition (!!) of Million Dollar Consulting, in the fall (McGraw-Hill). Out earlier this year: Third edition of Getting Started in Consulting (Wiley) and second edition of Value Based Fees (Wiley). In progress: Thrive, scheduled completion in September/October.

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Posted in King of Social Media | 13 Comments

A Diverse View

What drives Alan, his followers and what should drive you? If you said the Bentley you may want to try again or just listen to this podcast for the answer. You will also discover the important ingredient in great teams and what is the pronoun police. I kid you not.

and now also on iTunes

Click Here for entire podcast series table of contents

© Alan Weiss 2009. All rights reserved.

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Posted in Podcast Series: The Way I See It | Leave a comment

OOOOHHHHHK-lahoma! (Where the wind, etc.)

I’ve just returned from my third trip to the Oklahoma Chapter of the National Speakers Association, one of my very favorite chapters among 50 such appearances I’ve made. Great people, wonderful hospitality, and a lot of class.

You see me with the vice president of programming, and extraordinary chauffeur, Shari (Sha-reee) Alexander, who is one of the outstanding speakers and consultants anywhere in terms of powerful communications tactics and influencing strategies.

Thanks to everyone for a wonderful visit. Looking forward to number 4 one of these days!

© Alan Weiss 2009. All rights reserved.

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Happy Mother’s Day from all of us!

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Line or Net?

In any market, and particularly in this one, you had better try to attract as many potential buyers as possible. It’s the difference between a net and a single fishing line. If you’re trailing a huge net, you’ll attract a great deal of fish, and you can decide which to keep and which to return. But if you use a single line and reel, you’re trying to catch one elusive fish at a time. And you’re more prone to keep even a pretty bad fish which you otherwise wouldn’t consider a good catch.

Of course, you’re going to be there all day and the next, foul weather and fair, and not have time to do much else.

Your net can be as large as you can manage. Some of the ways to increase your “catch”:
• Don’t be a one-trick pony. Stop focusing on “presentation skills,” for example, and open it up to “communications effectiveness.” Move from sales forces to telemarketing and call centers, as well.
• Don’t focus on your methodology, e.g., the “Aspirational Aquisitive Angling Art.” It’s too easy to say, “We don’t need that.” (Or: “What one earth is that?!”) Focus on results: “We help you turn problems into innovative new directions.” (“We don’t replace the bar, we raise it.”)
• Use technology to go global. You can “time shift” your business to reach new audiences, especially with products and remote services.
• Create passive income and decrease labor intensity. Allow people to buy products and services that do not require your direct engagement. Turn your intellectual capital into intellectual property. You can’t sell what’s between your ears until you put it on the table.
• Move in a 360° rotation, and in three dimensions, within clients. If you’re helping to formulate strategy, can you also help to implement it? If you’re doing workshops, can you also provide reinforcement over time? If you’re dealing with a subsidiary, can you deal with the parent, and vice versa? What about suppliers, venders, and customers of your client? What about trade associations they may belong to? Can you deal with individuals and teams?
• Have you regularly gone back to past clients and past prospects?
• Can you adjust your approaches to work in a variety of industries and organizations?
• If you see yourself as someone who improves your clients’ condition, then can you engage in consulting, coaching, facilitating, training, speaking, and products? Why can’t you? Can you get someone to help you?
• Are you using all available avenues to educate people about your value? Are you being interviewed, are you publishing, are you networking, are you doing pro bono work, do you have newsletters, are you speaking, are you doing teleconferences, and so forth?

These are intelligent ways to cast your net in any market. If you’d rather stand in the surf casting a single line and hoping a fish will bite, I’d suggest you try to stay warm and have someone check on you every so often. And it had better not be someone else with a single line standing next to you.

© Alan Weiss 2009. All rights reserved.

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Posted in Business of Consulting | 2 Comments

Shameless Promotion

Below is the shamelessly promoters group spending several awesome days (and nights) in Rhode Island (April 2009) learning and discussing how to set up brilliant marketing and escape the “best kept secret” cave.

Left to right: Guido Quelle, Dortmund, Germany; Kim Wilkerson, Cedar Rapids, IA; Alan Weiss; Libby Wagner, Seattle, WA, Chad Barr, Shaker Heights, OH:

The relaxing environment – Alan’s backyard:

There must be something left.

Buddy Beagle checks out the after-breakfast leavings at the recent Shameless Promotion Workshop at my house. He was preceded by people as ravenous as he is! (Photo by Guido Quelle.)

The Silent Shepherd.

Koufax tries to silently slip onto the silk couch and take a nap, strictly forbidden, but was captured by Guido Quelle who was apparently not paying any attention to Alan:

Three of the musketeers inside the loaner Bentley sedan (Libby Wagner, Kim Wilkerson, Chad Barr; photo by Guido Quelle, riding shotgun).

And the fourth musketeer (Guido Quelle):

That’s It!

The only one doing any work:

Great discussions over lunch:

Alan & Jessica at lunch on the water. Someday he intends to try the food….

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Take Me Out to the Ball Game (and Back)

A very nice guy by the name of Steve Whiteside bid and won a day of my time for a charity event, and flew down from Vancouver. He scored some special season tickets from a friend, and we went to the Red Sox game last night.

I was a Dodger fan (my shepherd is named Koufax, and his American Kennel Club registry is officially “Sanford van Koufax of Ebbets,” I kid you not). I’ve followed the Patriots and the Celtics (from the old glory days to the new), but I’ve never liked the Red Sox.

It took 2.5 hours to get from East Greenwich, RI to the seats in Fenway Park. I expected rush hour traffic, but not the insane small streets required to reach Fenway, which is in the middle of commercial and residential areas. Parking offers started a mile away, and it occurred to me I wasn’t going to get valet parking. As we moved closer, a gas station had jammed about 100 cars in, at $60 each, with the guys keeping the keys and moving everything around frantically.

So that was out.

As we got very close, Steve noticed a pharmacy parking lot, taken over by an entrepreneur, who was charging $35. I pulled in, and he quickly put a “sorry, filled” sign behind me.

“Can I lock this somewhere safe?” I asked.

“Follow me,” he said, and took us to a giant handicapped space that would have accommodated a Greyhound bus. It made sense, since being a Dodger fan at Fenway, you might say I was handicapped.

“How do we get to Gate D?” we asked. He told us to take an alley, go down some steps, and it was only 100 feet away. And it was!

We climbed four levels to a special seating area, through a restaurant, and took in the rest of the first inning, already in progress. The stadium is beautiful. It was packed (what recession?), and by the third inning, all the other late arrivals had filled every seat. Five veterans sitting next to us told us that a server would be along if we wanted to order some food, and helpfully gave us some menus stashed in the cup holders. This is not your father’s ball park—you can order salad and diet stuff.

“What are you going to have?” asked Steve.

“I’m looking for the sushi and finger sandwiches.”

The server finally arrived, a long-time, aged veteran of the section, whom the guys warned us would be unpleasant. She refused to come to our seats, so we had to shout our orders (for burgers and fries, I opted not to have the crepes at a ball game). I also asked for a beer, and she made funny hand gestures. I thought she was referring to size. I yelled “large.” She kept holding up her fingers.

“She carding you,” said the guys. “She needs ID.”

We will now all take a few moments to think about that request.

The guys said, “It’s a law. Everyone ordering alcohol must be carded.”

So I took out my license (I have not been carded in about 45 years) and held it up next to my head from 30 feet away. She chewed her gum and made a face. I had to go over to her, as the five guys stood up to let me pass. They were hysterical.

“Welcome to Massachusetts,” said one, “you’re not from around here!”

“I’m from a far and distant universe,” I mentioned.

The game was poorly played, but I’m reading a book about umpires so I watched their actions based on what I had learned. There are statistics on every imaginable surface of the ballpark, and a kibillion televisions replay everything notable near all the seats.

We left in the seventh inning with the Sox down 6-2 in a game they would go on to lose 9-2. I expected a zooming hour’s ride home, only to encounter the Massachusetts highway department taking I93 from four lanes to two for its entire length to fix about 20 yards of pavement.

The bad news: Heavy traffic, bureaucratic rules, home team lost.
The good news: Everyone but the server was polite and helpful (a guy at the gate actually wished us “good night” when we left), the stadium is beautiful and historic, I landed a great parking space, and the food was really pretty good.

And I got carded.

© Alan Weiss 2009. All rights reserved.

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The Unfortunately Not-So-Strange Case of Arlen Specter

As everyone who has not caught the swine flu now knows, Arlen Specter, the Republican Senator since 1980 from Pennsylvania, has switched parties. He is 79, and felt that he couldn’t win the Republican primary in 2010.

So rather than try to put up a courageous fight against the odds (as he sees them), or retire instead of seeking a term that would end when he would be 85 (he is the 12th most senior Senator), he did what others would find unthinkable: He switched parties in order to try to ensure another term. He will attempt to gloss this over with a thick brushing of ideological unhappiness with his party and the belief that he can be more effective if….yada yada yada.

Is anyone still surprised that many of us believe our elected officials are primarily in the game for their own power and perquisites?

What a great standard to establish! Imagine if a point guard in a playoff basketball game saw that his team was losing by 24 points heading into the fourth quarter and decided that, instead of rallying his teammates, he’d just switch sides! I’m glad the Navy didn’t feel that way at Pearl Harbor, or the Red Sox when they were down 3-0 to the Yankees in the playoffs, or Truman when he was “sure” to lose to Dewey.

I would imagine that Lincoln might have made overtures to Jeff Davis early in the Civil War, but that Lee would have quickly offered to join Grant after Gettysburg and Vicksburg changed the playing field.

I don’t believe that Senator Specter’s defection has anything to do with ideology. There are Senators on both sides of the aisle who have had mixed feelings about their own party’s legislation and position on many occasions. With very rare exception, they weren’t prompted to crawl under the fence. No, I think this is about simply ensuring he gets elected for a still another term so that he retains his perks and power (even though he would lose some senior committee positions).

It’s not about serving the electorate. It’s about being self-serving.

Now isn’t that just a great example for all of us?

© Alan Weiss 2009. All rights reserved.

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Posted in Alas Babylon | 4 Comments

The American Aristocracy (Episode32)

Click Here for entire series table of contents

© Alan Weiss 2009. All rights reserved.

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Posted in The Movies: The Writing on the Wall | Leave a comment