Some Further Enlightenment

The following from Rob Eagar and his blog at Wildfire Marketing: http://wildfiremarketing.blogspot.com/2009/06/social-networking-unlocking-behavioral.html Social media is getting all of the hype these days. Yet, it’s struggling as a medium to actually create significant books sales. For example, at BEA 2009 last month, John Sargent, the CEO of Macmillan Publishing stated, “Viral marketing doesn’t sell a ton of books.” He said a video based on a Macmillan book spent time in the number-one spot on YouTube in the U.K.—and wound up selling …


Sir, No Sir!

I’m conducting the Workshop Workshop™ at the Hyatt Regency on Goat Island in Newport. There are a thousand Navy and Marine officers here attending meetings that would normally be held at the Naval War College a mile away, but their big conference center is undergoing renovations. The place is dripping in brass, bling, and braid, but the officers are polite, if somewhat removed. They seem to tolerate civilians, but are not exceptionally cordial. The treat the hotel staff, in my …



Alan’s Nine Steps to Marketing Email That Will Be Read

I love people who tell me they are hosting a radio show or a TV show. That almost always means they’ve allowed their ego to be captured by some wise guys who are charging them to “host their own show”! In an electronic age, why not spend nothing and be more effective than poorly appealing to an irrelevant audience that really isn’t there? Here are nine steps to killer email: 1. Use your own list of people who know something …


Well, Look Again….

Here I go again, trying to bring some optimism and positive techniques to the economy and consulting services. By the way, it was recently mentioned in the Wall Street Journalthat Europe will recover much more slowly than the U.S., which should be better days as early as the start of next year. Consultants Newsreports in its June 5 edition (Kennedy Information, Peterborough, NH) that “…a large number (of consulting) firms said they have stepped up marketing and sales efforts to …


Don’t Look Now, But….

I know it’s unfashionable to report good news, but someone has to do it. The stock market is hovering around being in the black for 2009. Government indicators are cautiously positive on trends in unemployment, housing sales, and trade. That is, things aren’t as bad as feared, or are slowing their slide, or are actually stabilizing. Of course some things never change. Insurer AIG, after a mega-massive government bailout, is now stonewalling over paying property and medical claims to the …


Why Your Client Should Invest Now

I’ve published here previously research done by McGraw-Hill underscoring the wisdom of investing in promotion, development, and so on during a recession, and why such companies outperform those which hide under a rock. Thanks to Mark Smith, a member of my Million Dollar Club, here is another great article from The New Yorker on the topic, and why Kellog out-cerealed Post, among other fascinating examples: http://www.newyorker.com/talk/financial/2009/04/20/090420ta_talk_surowiecki You ought to be citing these resources to your clients who claim it’s a …


What Price Marketing?

It’s astounding to me how much consultants spend on marketing that not only need not be expended but is pretty useless, and how many simple, inexpensive activities with high impact are ignored. Interested in reading on? Here are examples of wasted time and money—poor ROI: • Third parties who claim to market you or include you on some list or site. These people simply make money from your subscription or membership, and besides, this is a relationship business, not conducive …



I Resemble That Remark

Here is a passage from the most recent edition of Balancing Act®, my free, monthly newsletter: • In an age where everyone has a tip jar out, even the cashiers at Starbuck’s (where they should tip you to put up with the pomposity), here are two job classifications which often go undertipped: bartenders and hotel chamber maids. Well, sure enough, I received this response from an outraged barista whom I’ll call “Milly”: “I have been a subscriber to your newsletter …