Stormy Thoughts

Tweet Some lessons from Hurricane Irene. By no means do I intend here to minimize the losses due to this storm for many people. But I think we all have to learn from extraordinary circumstances and, at all times, to be our own best counselor. • On Saturday we had lunch at the Wauwinet Inn in Nantucket in an almost eerie calm, as still as I’ve ever seen that remote part of the island, not a leave or blade of …


Departing Nantucket

Tweet We’re due to leave Nantucket today on a 5:30 pm ferry. It’s impossible to change ferry reservations here, which are sold out months in advance. You might as well try to get into Per Se in New York on a Saturday night without a reservation. Right now, the ferries are running on schedule, though they expect to shut down completely on Sunday, into Monday. The President recently left Martha’s Vineyard, closer to the mainland than we are, but he …



Incredibly, and Mercifully, Brief Conversations

Tweet Other Person: I’m a psychic. How should I explain this to my prospects? Me: Well, I wouldn’t lead with your methodology. OP: You are sending out subliminal messages about me in your Tweets. ME: I have no reason for doing such a thing. OP: You know you’re doing it, you’re just not aware of it. OP: What happens if you die tomorrow? ME: According to the church or my enemies? ME: Buyers can make decisions and spend money. OP: …


Steve Jobs Leaves Apple CEO Role

Tweet With the announcement by Steve Jobs that’s he’s giving up the CEO role, Apple’s stock will probably take a hit today. The only real reason will be perceptual and emotional, since his successor is a proven talent and the Apple pipeline is full of new products. I doubt investors are reacting to something that they think happens five years or more from now. Let’s hope I’m wrong, but after-hours trading had the stock down by several dollars last night. …


Surrounded By the Sea

Tweet There is a bracing breeze here in Nantucket this morning. The flags are flapping in the stiff wind, making cracking sounds above the gulls’ morning screeches. (Everyone flies flags here, the beach houses look as if they’re in a parade, with the stars and stripes, nautical pennants, and even the national flags of visitors waving from huge staffs.) We slept though a thunderstorm Sunday night that actually uprooted the umbrella on the terrace. The weather during the day has …


Alan’s Monday Morning Memo – 08/22/11

Alan's Monday Morning Memo

Tweet August 22, 2011—Issue #101 This week’s focus point: Increasing revenue is a questionable goal, unless it’s accompanied by reducing costs of acquisition and reduced labor intensity. The ideal solution is to attract buyers to you through brand recognition, word-of-mouth, strong intellectual property, and low-barrier-to-entry access. That means a home page full of value, not promotion; speaking and publishing and not cold calls; and spontaneous referral business because you are an object of interest to others. If your marketing plan …