IMC Conference in Australia

I love visiting Australia and have spoken on two occasions at the  IMC (Institute of Management Consultants) Conference. The IMC is the major body for consultants in Australia and this year they have Josh Frydenberg, Federal Minister for Energy, Resources and Northern Australia as the keynote speaker. Unfortunately I can’t make it down under for this Conference, but suggest you consider attending. Maybe I can get there for the next one? IMC National Conference, Saturday 14th November – Rydges Melbourne Hotel: https://www.imc.org.au/national-conference-2015 …



Alan Weiss’s Monday Morning Memo® – 9/28/15

Alan's Monday Morning Memo

The media are reporting that “Volkswagen installed software on 11 million of its diesels to cheat on emissions testing.” That is called a “metonymy,” because Volkswagen is a non-animate entity which can’t do a thing. What is really meant is that specific people in the company—and who knows how many at this point—deliberately broke the law to enhance sales. The CEO has resigned, but that doesn’t seem quite enough to me. We should be seeing criminal trials involving hundreds who …


Volkswagen: DASM (Dumb Ass Stupid Management)

In my consulting experience, most unethical conduct I found was on behalf of the company. It wasn’t so much a case of an individual’s self-enrichment, but more of a crazy rationalization that if the act were on behalf of the greater good of the company it could be justified. I suspect hundreds of people were party to this when the Volkswagen organization placed software in 11 million diesels to fake the emissions tests. That’s hardly something that can be kept …



Alan Weiss’s Monday Morning Memo® – 9/21/15

Alan's Monday Morning Memo

My mother used to say when upset with me, “You don’t have enough sense to come in out of the rain!” It occurred to me that “sense” was not a function of age, nor maturity, nor education. We were all imbued with it, and it was a volitional act to access it or not. Later on, I built my consulting career on that basis. “I don’t feel good about this candidate,” a client would say. “Then don’t hire him,” I’d …


Experiential Marketing

We hear a lot about “content marketing,” meaning that the seller provides useful content about the product and/or issues surrounding it. For example, Gillette may offer useful points about shaving whether or not you purchase their razors and blades. But far more effective is what I call “experiential marketing.” It’s not new. Every time a car salesperson allows you to test drive the car, that’s experiential marketing. But is has evolved, from the salesperson sitting in the car with you …


My Average Day

Okay, so I began my day talking to two world-class thought leaders to appear at my events, then wrapped up the 25th Anniversary Edition of Million Dollar Consulting, which McGraw-Hill is thrilled about, then became a carnie and ran the Minion booth for our church festival. The classic was when I showed up and the volunteer supervisor asked, “Do you think you can handle this?”