Alan Weiss’s Monday Morning Memo® – 10/31/16

Alan's Monday Morning Memo

How many people do you know who allow themselves to be vulnerable? By “vulnerable” I don’t mean weak, or disabled. I mean the voluntary decision to share a failure, error, setback, poor decision, or mistake. Many people I meet have more excuses than ideas. The problem was the timing, or poor technology, or bad advice, or some supernal event, or “them.” I’ve found that people who admit to problems, share them, and ask for help are those who learn the …


Just Hold the Wheel Steady and We’ll Give You $34 Million

Football viewership is down on professional and college levels. In a three-hour game, there’s about 15 minutes or less of real action. People can easily watch highlights later. Or they can watch the game on a mobile platform. Football is buffeted with the issues of head injuries, domestic violence, and substance abuse. Technology and social mores change constantly, and any enterprise has to exploit the changes, not suffer from them. The salary of Roger Goodel, the commissioner of the National …


Running on Empty

A woman I coached was hired by a large company at the beginning of her career. They asked her for a $15,000 training program on setting priority. She thought she had died and gone to heaven. She did such a good job, that the asked if she could do another program on decision making. She readily agreed. When she put the materials together, she thought it would be a good idea to create a three ring binder with a tab …





Reach

Superb marketing is reliant on “reach.” Reach has two elements: The amount of names you can readily access (lists) which are relevant to your value. The ease with which you can get on those radar screens (they read what you send, respond to you). This is an off-balance-sheet asset. Develop it and safeguard it.


Alan Weiss’s Monday Morning Memo® – 10/24/16

Alan's Monday Morning Memo

There’s an old story about a boy scout trying to earn a merit badge for community service who sees an elderly women unsteady on a corner, trying to cross a busy street. He rushes to help, and despite her protestations and resistance, manages to get her to the opposite curb. “See,” he says, “there was nothing to fear or fight against.” “I was waiting for my daughter to pick me up!” she screamed, “I didn’t want to cross the street!” …


Give Me an Example

I stage mock media interviews with people to improve their presence and ability to stay in the moment. Here’s a question that is unusually difficult for many: “What two or three companies would you name that are doing a good job in terms of your approach, and what two or three are performing poorly by not using your approach?” Be prepared to give examples of organizations that validate your positions (about leadership, strategy, sales, whatever) either by exemplifying them or …