Some Numbers to Ponder

As of this morning, the average number of followers on Twitter is 208. The average number of friends on Facebook is 338. About 50% of all those on Linkedin have fewer than 500 connections. According to Jonah Berger’s research (the author of Invisible Influence and Contagious, who spoke at one of my events last year) word-of-mouth is by far still THE most important marketing dynamic, and only 7% of it is virtually viral. You read that correctly: All of the rest is personal …



A Modest Plan

Well, it’s December 28 and some of you are feeling guilty that you’re not working very much at the moment. Some of you are trying to “justify” inactivity with the rubric that “no one is around over the holidays.” And some of you just don’t know what to do with yourselves until January 2. I’ll give you an hour’s exercise (and the more honest you are, the shorter it will be). Write down those results and circumstances from this past …



Tis the Season to Delete

Assuming that you’re converting your computer (and physical files) over to 2018, don’t just store everything from 2017, THROW OUT whatever you don’t really need, and you probably need less than you think. Too many consultants keep every scrap of communication, every email with every client, as though they’ll be called to a Congressional investigation in the near future. What you basically need for clients of recent vintage is their contact information, your signed proposals, your non-reimbursed expenses in working …


Podcast – The Uncomfortable Truth – Episode 23: The End of the iPhone

We’re not really using a phone, are we? Let’s face it, the iPhone has become much more than just a “phone” in today’s world. It’s one of the most groundbreaking products…ever. Although Apple initially introduced it as a phone, it’s more of a personal assistant these days. And, resistance to this fact is futile. Here’s what this means for you…




RIO: Rhode Island Oddities

Rhode Island is more a state of the mind than state of the Union. The Christmas Tree in the rotunda of the state house died about a week ago. It made the New York Times. (Under our former Dolt of A Governor, Lincoln Chafee, this was called a “Holiday Tree” so as not to offend the 37 people who are offended by “Christmas” and who evidently attack people who say, “God Bless You” after they sneeze.) Normally, a dead evergreen would involve …


But Enough About Me, What Do You Think About Me?

You are self-absorbed when: • You accept a mobile phone call while talking to someone else. • You bring coffee into your trainer’s gym. • You drive in the left lane with a dozen cars behind you trying to get by. • You talk during a performance. • You bring your own coffee into a breakfast restaurant. • You yank out your phone upon meeting someone and show them photos….of anything. • Your voice mail informs people you’re not available …