Does anyone have a date by which we can expect this “speed writing” promotional technique to be abandoned (where someone creates texts and visuals on a speeded-up camera setting)? The first time it was clever, the second time interesting, the third time derivative, and now it’s deadly dull.

Which is why originality is key to coming up with a succession of new ideas as opposed to being in the middle of the herd. If someone has already done it, you’re by definition less interesting being second.

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