October 25, 2010—Issue #58
This week’s focus point: Almost all organizations (public and private, large and small) have three potential interactions with customers and clients: products, services, and relationships. If you focus merely on product, you’re engaged in a price-sensitive commodity. If you focus also on service, you can differentiate and demonstrate more value. However, by including a focus on your relationships with customers you can develop loyal evangelists of your business who will always give you the benefit of the doubt in good times and bad.
Monday Morning Perspective: The dogs may bark, but the caravan moves on. — Old Arab saying
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