Alan Weiss’s Monday Morning Memo® – 3/19/12

March 19, 2012—Issue #130

This week’s focus point: The busiest restaurants I go to appeal to all ages. The iPad is so popular because both kids and their grandparents can use it easily and to great advantage. You see every kind of demographic at baseball, football, and basketball games. Blockbuster films, from “The Godfather” to “Titanic,” have universal appeal. Broaden your own appeal, to all kinds of customers and clients. Don’t focus on ridiculous generational labels, be they “X,” “Y,” “Boomer,” or “Greatest Generation.” First and foremost, we are all people and can be attracted through practical value and obvious improvement. Just watch all those varied people at the ballpark eating the same hot dogs while they follow scores on an app on their iPhones.

Monday Morning Perspective: It is much easier to recognize error than to find truth; the former lies on the surface, this is quite manageable. The latter resides in depth, and this quest is not everyone’s business. — Goethe

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© Alan Weiss 2011. All rights reserved

I remember a meeting with a boutique consulting firm that had fallen on hard times. The debate was whether or not to sell their magnificent conference table. “Where would clients sit?” asked one partner. “We have no clients,” stated the advocate of selling. You can’t cut your way to renewal or success. Top line growth is the key to bottom line achievement, for you and for your clients. Today is the time to invest in the future. Once you cut muscle, you’re powerless.

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