August 23, 2010—Issue #49
This week’s focus point: The new “headline” is that many college freshmen can’t write in cursive script. Whether that’s accurate or another urban myth, what is accurate is that your emerging buyers’ perspectives and frames of reference aren’t always the same as yours. We used to think that fact applied only cross-culturally, but rapid technology change makes it true cross-generationally, as well. Find the other person’s self-interest and you’ll find a customer or client.
Monday Morning Perspective: We shall not cease from exploration. And the end of one’s exploring will be to arrive where we started. And know the place for the first time. — T.S. Eliot
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