Alan Weiss’s Monday Morning Memo®’s mission is to help readers to thrive.
November 23, 2009—Issue #10
This week’s focus point: Government crackdown and lawsuits are being threatened on outrageous claims (“World’s best cat food!”). Promote yourself aggressively through testimonials from clients, descriptions of actual accomplishments, and intellectual property. Fourteen questionable and cryptic initials after your name can’t match six delighted clients happy to sing your praises.
Monday Morning Perspective: It is what Newton and Christ, Freud and Marx, had in common: the ability to redescribe the familiar in unfamiliar terms. — Jeremy Campbell in “The Liar’s Tale”
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© Alan Weiss 2009. All rights reserved