August 16, 2010—Issue #48
This week’s focus point: It’s time to provide NEW products and services to existing customers and clients. No matter how happy they may be with your past performance, they no longer feel the “same old/same old” (I call this SO/SO) is sufficient for volatile, changing times. They already trust you, so take the initiative and create some new value for them. You can’t afford to be so/so.
Monday Morning Perspective: If winning doesn’t matter, why does anyone bother to keep score? — Legendary University of Kentucky basketball coach Adolph Rupp
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