Despite experiences with Katrina, despite very accurate storm tracking, Hurricane Sandy left people in New Jersey and New York as if they had been in a Third World catastrophe. Obvious needs, such as alternative power sources, fuel, and fresh water weren’t in place or available in sufficient amounts. The government had a “Plan B,” it just didn’t work very well. Even today, the PATH trains aren’t working from Hoboken to New York City.
Most companies think they have a Plan B for a key person leaving, a key customer defecting, a power outage, bad publicity, and so on. But it’s usually “dusty” and “rusty” and “musty.” Consultants need to help companies to review and test their “Plan Bs.”
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