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Aspirational Performance

Aspirational Performance

People are tending to buy “aspirational performance” more than true performance. They buy strong brands without experiencing them first. They walk into the theater loving a play like Hamilton before it even starts and without having heard one line live.

What aspirations are you placing in front of, or indicating you’ll fulfill for, your prospects?

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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