Alan Weiss’s Monday Morning Memo® – 04/24/17

Alan's Monday Morning Memo

Most people don’t tell us the reason for a decision because we don’t ask. We either argue about the rejection or applaud ourselves for their wise acceptance. But we don’t ask, “Why?” Unless you have the reason—the cause—you don’t truly understand the motive. Consequently, you make plans to correct the failure or to exploit the victory based purely on the effect, not the underlying premise. That’s like the cat which won’t jump onto a cold stove because once it jumped …



Podcast – The Uncomfortable Truth – Episode 5: Myths

A memorial service to the many friends you lost when they went swimming 55 minutes after having lunch. Transcript: Hey, I’m Alan Weiss. This is about myths. Remember, we used to have monsters under the bed. I never found one; used a flashlight a few times. In the closets too, but we don’t read in the headlines people dying from monsters under the bed. So, probably not the case. Remember when we couldn’t swim for an hour after eating? We …


Alan Weiss’s Monday Morning Memo® – 04/17/17

Alan's Monday Morning Memo

Buddy Beagle passed away peacefully at home a few weeks ago after a full and rewarding life. We did what I advise all dog owners to do—we obtained a puppy to continue the spirit and keep Bentley company since dogs are pack animals. We wound up, without forethought, with a combination King Charles Spaniel and Poodle. This is what makes puppies so valuable: They always wake up in a good mood. They throw themselves—literally—into their endeavors, from food to toys. …



Alan Weiss’s Monday Morning Memo® – 04/10/17

Alan's Monday Morning Memo

To some, this is counterintuitive, though it shouldn’t be: Competition opens markets. Wendy’s builds burger shops across from McDonald’s because they know people are showing up to buy burgers. The same holds true for jewelry stores, casinos, and auto showrooms. In mass markets, there are two basic positions. You can choose to be a commodity, seeking lowest price points and high volume, undifferentiated and trying to appeal to all. Or you can choose to be distinct, seeking highest perception of …



Podcast – The Uncomfortable Truth – Episode 4: Marketing Magic

Roosevelt was right, and we ought to stop being frightened by everything that goes bump˛ in the night. Transcript: Alan Weiss here, welcome to our podcast on Marketing Magic. Let me ask you a question, why don’t you purchase from the Indian Technology spammers and scammers? Why don’t you purchase from them do you get your SEO designation much higher or you can get up a new website for pennies and they can make you wealthier and healthier and sing …


Alan Weiss’s Monday Morning Memo® – 04/03/17

Alan's Monday Morning Memo

We all have a certain amount of energy. It differs, metabolically, from individual to individual, but we all possess 100% of our individual totals. Until we begin to burn it up non-productively. It requires energy to resent, to envy, to hold a grudge, to take umbrage, to hate, to feel guilt, to walk around in fear. People and events don’t steal our energy as much as we tend to sacrifice it for spurious and splenetic reasons. When you feel you’re …