You’re Agile. I’m Resilient

Don’t try to be merely different, show that you’re better. If someone were to say, “We’re all about agile, agile is the hot topic today.” You say, “Well, I’m about resilience. Here’s the difference: An agile fielder might avoid a ball that’s difficult and dangerous, but a resilient fielder adjusts to the bad bounce and still makes the play.” Or: “Agility helps you to bounce around in place, but resilience carries you forward into the future.” Find a way to make …


Brand Power

There are some people reviewing the new iPhone—and deciding on its purchase, personally—based on the differences and improvements over the prior product. That’s not terribly relevant. Apple stock has soared, and iPhone 7 sales are exceeding iPhone 6 sales. Some people are advising to wait for the tenth anniversary of the phone, when changes “will really be significant” in another year or so. That’s not terribly relevant. I had to inform one person (almost with pictures since words weren’t scoring) …


Ego vs. Efficacy

Just because someone asks you to be on their podcast, YouTube channel, teleconference, internet radio show, cable show, or any related medium doesn’t mean it’s a good idea. Ask yourself: What’s the real (not claimed) demographic and numbers? Are these people my true buyers? Who else has been on? One “host” cited a dozen prior guests, not one of whom I’d ever heard of. I turn down 90% of these requests because they are mostly people looking to claim credit for …



White Caps

I’m watching the ocean this morning, and there’s a huge wind whipping everything. One indication is that there are white caps far out in the water, and another is that the flag is flapping mightily, as if trying to get my attention. Are you creating white caps and flag-waving? Do people know you’re coming? Do people even know you’re there? © Alan Weiss 2016



Speed Demon

Speed and immediacy are of the essence, these days. That is not a passing fad, but rather a fact of modern life that technologies and expectations intensify. You’re not going to be successful with cumbersome models and complex methodology. Streamline your approaches. Clients receive much more value from an 80% effective solution implemented now than a 95% effective solution in two weeks or, usually the case, two months.


Sorry, I Can’t See You, You’re Indistinct

Don’t slavishly copy. When you notice a lot of people doing the same thing, get off the train, it’s already old. Create new IP, new meaning. Don’t be derivative. This is why you have to continually “reinvent” yourself. The most vivid bad examples: All those people using 15-year-old photos on Facebook and elsewhere! A few whom I’ve met I couldn’t recognize! © Alan Weiss 2016


Opening Act

I drive a couple of miles at 7am down here at the Jersey Shore to get the newspapers at the supermarket. During my leisurely drive along the boardwalk and through the snoozing town, I see trucks delivering everything from bread to beer, people opening hardware stores and donut shops, street cleaners and parking meter change collectors. Everyone is out in their routine. People who are expected to open up freight doors are doing so, the police are riding shotgun for …


What We Have Here Is A Failure To Communicate

I had a problem with my Pitney Bowes postage meter at one point, and the repair guy said, “Yeah, this was tooled wrong. It’s nothing your doing or even this machine, the part was made wrong.” “No one realized?” “Oh, we told them right away in manufacturing, but they refused to listen to us.” In your clients, marketing, sales, manufacturing, R&D, and other operations often don’t listen to their own field people (or customers). There aren’t established avenues to do …