I walk into the local liquor store and ask a woman who’s obviously a manager or part owner to order a very expensive vodka and single malt scotch. I tasted Konik’s Tail Vodka at Scott’s in London and my local cigar club carries Dalmorie King Alexander, which I’ve inexplicably developed a taste for. I want them on hand for when the spirit moves me (pun intended).
Well! I just about ruined her day. She couldn’t find the vodka on her lists easily, and I pointed out that I found it on the internet with no trouble. Then she told me that it may not be available or it may be rationed or it may be stolen by pirates (I began to lose interest). She told me she’d check and call me. I somehow doubt both.
A boutique hotel nearby reached out to me over a year ago, but the sales director dropped the ball, told me NOT to come for dinner unless she was there, and never offered me the deal she had promised. Recently, the new general manager reached out because he used to sell me clothes in a boutique store in another life time. I arranged for some rooms for a group in January to make a gesture. His director of lackluster service wrote me asking for credit card details, copies of both sides of the card, photo ID, blood tests, etc.
I told him the hotel I usually use simply sends me a bill for the rooms and I send a check. He said they’d only accept a check five days in advance. In other words, they have to protect themselves because my credit may not be good or I could give them a worthless check.
On the other hand: A speciality wine shop nearby immediately agreed to pursue a high-end wind they’d never carry to ship as a gift for someone, and they secured it and sent it and then asked for my payment later. Four restaurants on Main Street carry Jean Marc Vodka for me (and one stocks Far Niente) which they can’t really sell daily due to the cost, because they know I like it and they like me to be happy.
It’s like the TSA with too many small businesses—you’re guilty until proved innocent, and you’re not innocent until we invade your privacy. I drink very expensive liquor, and I placed 80 local hotel rooms last year, but I’m not about to move my business to people who are too lazy or too suspicious to want my money.
How are you reacting to customer inquiries? With enthusiasm, or suspicion, or sloth? Only one will make you rich.
© Alan Weiss 2014
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