DASM: CVS and Baltimore

CVS is one of the largest and most profitable corporations in America. If I were advising them (they detest external consultants in my experience) I’d recommend: 1. Use the media to tell people you are rebuilding the burned store in Baltimore immediately. You will pay the employees who worked there during the rebuilding. 2. You will create a temporary store, even if it is in trailers, to provide staples for customers: break, milk, over the counter medications, etc. The employees …


How To Get Undone

I unfriended someone I’ve known for a long time today on Facebook. She bought a pair of glasses, had her picture taken in them, and her headline on her post was: “This is how I know I’m getting s_ _ _ done!” That’s how she intends to build respect as a female professional. I unfriended her because I’m embarrassed to read what she posts. The issue with social media is that it’s not like making a comment to a friend …


Frauds and Thieves

Today I received a notice from the International Patent & Trademark Office in the Czech Republic (of course) that I owed $2,225 (nice number) to continue the registration of one of my trademarks internationally. I receive a couple of these a month originating  from various small countries in Europe. These are fraudulent, just as much as the Nigerians who tell you that a great inheritance awaits you if you just send some money first, and the hackers who use others’ …



SEO: Seriously, Egregiously Overrated

Every day we’re besieged by people from foreign lands extolling the virtues of search engine optimization and how they can dramatically improve our business if we send them money. And every day we hear all over the social media here at home from “social media marketing experts” about how they can dramatically improve our business if we send them money. I think very few of any of these people have ever been successful at selling anything except selling this kind of …


Why People Don’t Move

1. They listen to the wrong people (like the nutcase on Facebook claiming that milk kills). There are more people giving advice to coaches today than there are good coaches. 2. Complexifying. Our job is to simplify, but we think that making things tediously complex adds to our gravitas. It creates gravity, not gravitas. 3. Seeking perfection. This murders excellence (even more than milk), and it saps initiative and speed. 4. Fear of critique. I have news for you, the …


The Publishing Plunge

My first book (The Innovation Formula) was published in 1988, and my all-time best-seller (a real best-seller), Million Dollar Consulting, was published in 1992, and its fifth—and 25th anniversary—edition will be published next year. In the interim, I’ve produced 53 others, in 12 languages, and three more are in the works. I believe in literally agents and mine, Jeff Herman, placed my three most successful books over the years. I write to sustain my thought leadership and to attract clients, not to …


The Dog Star: Let Me Figure This Out

(The Dog Star is a symbol of power, will, and steadfastness of purpose, and exemplifies the One who has succeeded in bridging the lower and higher consciousness. – Astrological Definition) I made a horrible throw, and Bentley’s frisbee sailed over a small fence we erected in preparation for some landscaping in the backyard. It was too high to leap over, and he stared at it for about five seconds. Then he moved along the fence until he found an opening …


Tales from the Road

Wherein a veteran of the speaking wars reveals how he lived the dream… At Nissan, after dinner, I spoke in front of 50 drunk managers, who were encouraged by non-English speaking executives from Japan to chug sake every time they yelled, “Bonzai!” I spoke for ten minutes, yelled “Bonzai!” and as they drank, I left. I was introduced at Merck Frost Canada (by a man who went on to become CEO of Glaxo) as a consultant: “Someone who knows 40 …


Trademark This

If you own registered trademarks and service marks, ignore ALL private firms requesting money to “protect them,” or extend them, or apply them in foreign countries. They are all scams. Most are overseas in Slovakia or Belarus or Kazakistan, but some are domestic (United States Trademark Maintenance Service). They will print in small letters that they are not a government agency in some area almost impossible to find. And they will try to extort thousands of dollars for their “protection.” …