Trademark This

If you own registered trademarks and service marks, ignore ALL private firms requesting money to “protect them,” or extend them, or apply them in foreign countries. They are all scams. Most are overseas in Slovakia or Belarus or Kazakistan, but some are domestic (United States Trademark Maintenance Service). They will print in small letters that they are not a government agency in some area almost impossible to find. And they will try to extort thousands of dollars for their “protection.” …


Personalization

The zeitgeist is heading back toward more personal interactions. If you stay at the same hotel (or even chain) they keep track of your predilections: what papers in the morning, flowers in the room, type of pillow. Amex has created relationship managers for their top customers, and when you call the number on the back of the card your phone is recognized and sent directly to that manager and team. Amazon cites books and products you might like because their algorithms …


The Consultant Uncalculator

People ask why I spend time on Twitter and Linkedin and Facebook. It’s largely because if I’m going to critique social media platforms, I need to be a part of them and involved from the inside. (I also find that the Twitter discipline of posting three items of value daily in 50 characters or less, allowing for “retweeting,” is quite useful.) Today on Linkedin I saw one of the phony experts from a mile away. He claims to have trained …


LAST DAY FOR DISCOUNT AT CONSULTING CONVENTION

Sunday is the FINAL DAY for the $200 discount for the Million Dollar Consulting® Convention in Atlanta, and there are only 20 seats left, after we juggled to make more room. Join your colleagues from 9 countries for 2.5 days of guaranteed growth personally and professionally. And we’ll be GIVING AWAY thousands of dollars of free products and services while you’re there! You can register here and read about the faculty: http://www.alanweiss.com/growth-experiences/million-dollar-consulting-convention/ You can watch a recent video here: https://www.youtube.com/watch?v=egtv7p4FovI I …


Whom Do You Trust?

I conduct global events and experiences at Four Seasons, Peninsulas, Mandarin Orientals, and properties of that ilk. I’m usually asked for a credit card and authorization to charge it. These costs are often in the high-five and low-six figures. At the Hyatt Regency in Atlanta, I’ve been asked to complete a form that will take me 30 minutes. Those top properties are run by their marketing and sales departments, but the Hyatt seems to be run by its financial department. …


The Road More Traveled

In this weather, I let the dogs into the yard in the morning via the kitchen door, but then go up to the garage and let them back in through that door. Their feet dry off and they hop in the truck to go for coffee. Bentley has long legs and beats down a variety of long trails through the snow since the yard alone is over an acre. Buddy Beagle, who has to hop in new snow, never tries …


The Interest Connection

There is a juncture in most first conversations with legitimate prospects at which that person will decide whether or not to subsequently meet with you. Whether on a phone call or in a casual conversation at an event or after a speech, the key is to focus on that next “yes”: a personal meeting. The determining factor here is priority, and priorities shift based on value (ROI). For the client to shift time to you from anything else (few are …


N.O.N.S.E.N.S.E.

I’ve mentioned quite often that my respect for someone’s expertise is generally in inverse proportion to the amount of initials after their name, magnified by the obscureness factor. I know what an MBA means, but CRQ-FB8 leaves me seeking a drink. The worst cases of depression after losing a job I’ve encountered are those in which the individual identifies with his or her title, and not contribution. Take away the business card, you take away the identity. Take away the …


Dumb Ass Stupid Management at Gucci and Ralph Lauren

My wife and I are on Worth Ave. in Palm Beach shopping for a wallet and billfold for me. Price is not an issue, and there are dozens of high-end stores elbow-to-elbow. At Gucci, someone approaches after we wander to a display case, and he says, “Men’s wallets are down there” pointing to a different case, and then walks away. I said to my wife, “Not much of a selection,” and she said, “And lousy service.” We walked into Ralph …


Shortcut to Success

Don’t make things overly complex. If you want to succeed in consulting, here’s the sequence: 1. Determine what you love to do and are great at (your value proposition and “sweet spot.”) 2. Identify your ideal buyer for that value (Market Value Bell Curve). 3. Attract that buyer (market gravity and thought leadership). 4. Provide a variety of interventions to move clients to more involvement, higher fees, and less labor (Accelerant Curve). 5. Continually evolve and generate new IP (reinvention …