Category Archives: King of Social Media

Alan’s Facebook Today Summary

Marshall Mellow

My doctor performed my semi-annual colonoscopy today (photo below) and I volunteered for it to be filmed by the local television cable show, Waste Matters. I’m ecstatic to be a part of health and the media.

Troy Molloy

Pictured are me and my three sons who all attended the annual Climb A Hill Slowly event in Prairie Dog, South Dakota. It’s about a 20-minute walk and the point isn’t to win but to participate. Everyone received a gold medal, but if you look closely ours has “with honors” on them because we climbed with helmets.

Gina Whiz

Changed her profile shot by taking off her sunglasses.

• 115 people like this

• Don Wrong: “Wow, I only fantasized about your eyes before!”

• Chip Dale: “What Don said.”

• Ace Whitt: You must eat like a bird!

Swiss Tyrol

Varga estoppen verst lichten appamatox verboten oy vey sur quoi ce imprimatur.

• Charlotte Russe: Ump ter vector!

• Saint Bernard: Laughing!

Nichole Napp

Sitting at home doing absolutely nothing. Well, I am typing this. But once I’m done, I’ll be doing absolutely nothing. Like now. Almost.

• 2,498 people like this

• Rory Dory: I’m going to do that!

• Mrs. Rory Dory: Oh, no you’re not!

• Saint Bernard: Laughing!

Kenny Radar

Just figured out my new Nikon DZ4000.6a camera. Wow! Photo below is of my wall.

• Lupo Valez: What setting did you use?

Jackie Rusty Baby O’Reilly

Just thinking about “Day and night, you are the one. Only you beneath the moon and under the sun.”

• Justin Pinkney: Wow! You ought to right muzic. I don’t know if those exzact lyrics would work, but the rime sounds good. Nice #%%^&$ job!

• Bland Pastel: Too late, I’m pretty sure Justin Beiber wrote that.

• Charlotte Russe: Ump ter vector!

Prince Earl

Here I am after my fourth, iron-person 400-mile run, 1,000 kilometer  bike ride, and 65-fathom ocean dive. I can’t wait to compete in Nepal.

• Horst Rider: Unbelievable! And you aren’t even perspiring!

Clair Blair

Something for all of us to remember:

“It’s not how often you compliment a friend or forgive a child, but rather that you befriend yourself and treat yourself like a child so that you never are entrapped by that inner adult. This is to have lived.”

• 45,976 people like this

Dolly Bolly

Here are the remnants of my mother’s 60th birthday cake. I think you can see what kind of great time we had.

• Roger Andout: Wish I was there!

• Carey Knot: I wish my mom was 60!

• Rich Crisp: That looks like agar 47 dye on the candles, and that is toxic to toads. I’d be careful about how you dispose of that.

• Lupo Valez: What setting did you use?

• Saint Bernard: Laughing!

© Alan Weiss 2013

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Facing It on Facebook

I just spent a record ten consecutive minutes on Facebook, because people were commenting on my new photo with my dogs and Colleen Francis had posted some interesting stuff.

As I wandered around, I noticed a new “fad” (beyond those bizarre women who keep posting new “glam shots” to get “liked” by the same 13 guys who tell them they look good every time): People are posting testimonials and compliments they’ve purportedly received! They are applauding themselves!

“Here’s what the Association of Rodeo Clowns said about me: ‘He’s the best we’ve ever had at walking onto the stage from the right.’” And many mention some complete unknown with whom they’ve “shared a stage”: “Here is Nutso Ponzi, the famed ‘Get Rich Eating Cereal’ guru whom I had the luxury of following at the National Ergot Convention.”

I’m sorry, but someone has to start selling “How to Get A Life” because Facebook apparently sucks the life out of you.

Do you hear that? It’s the sound of one hand clapping.

© Alan Weiss 2013

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Facebook Gravitas

Once every two weeks I soar through Facebook in the off chance someone has published something wittier than a Hallmark card and to see new photos of my grandchildren (whom I see every other day or so anyhow).

It’s worse than an SNL sketch: Half-way down the page, when I had to run to find liquor, I had already unearthed these two postings:

1. It’s official! Drum roll! I have the flu!

2. I’m writing a new book on adult acne and I’m looking for exciting case studies.

(I am not making this up.)

Too bad there is no such thing as a “social media marketing expert” to help us here. (If you threw a rock down the street in Duluth you’d hit five of them.)

It’s after 5 pm somewhere, right?

© Alan Weiss 2013

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My Favorite Facebook Sayings

There are so many crappy varied sayings people post on Facebook with photos and art work, that I thought I’d do a service to my readers and post the most ridiculous the most profound ones here:

Favorite Facebook Platitudes

• Don’t worry if you’re behind, you’re enabling others to win.

• Life is meant to involve stumbles and falls. Why else would God have invented cosmetic dentistry?

• If the shoe fits, wear it. If it doesn’t, grow into it. Unless, of course, it’s too small. Then it probably belongs to someone else.

• Human potential is unlimited. Human failure is not. So you have to come out ahead, right?

• Just because others don’t listen to you, doesn’t mean you have no impact so long as you can hear yourself.

• Don’t go changing to try to please me. But do try to please me.

• You will succeed best if you’re original. Just watch what others do.

• They can hit you but they can’t knock you down. The can knock you down, but not forever. They can knock you down forever, but then they can’t hit you any more.

• If you don’t look in the mirror and see beauty, then look in someone else’s mirror.

• Shout “Movie!” in a firehouse. See what happens.

• Accepting failure and defeat is part of growth. Don’t despair if you’re defeated or you fail. But do worry if you never grow.

© Alan Weiss 2012. All rights reserved.

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Link to Online Buying Study

Here is the link for the report I mentioned earlier today on the minimal influence of social media on online holiday purchasing: http://ow.ly/4OWUY #GSIchat

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Social Media Lack of Influence in Holiday Online Purchasing

(Note: An interesting piece of correspondence from one of my colleagues in Australia. I’ll publish the actual report once I make sure it’s permissible to do so.)

Alan, I thought you might be interested in this report I just ran across being advertised on an Australian Small Business site. It looks at the US retail sector—last year’s data—mapping purchasing “paths” for online purchasing.

The analysis indicates that even in the online retail space, social media were correlated with less than 2% of online purchases over the US holiday periods in Q4 of 2010. That is, social media as yet has very little impact on people’s buying.

As you have said many times, social media have very little impact on true economic buyers for consulting services. Granted this study is strictly for online purchases but if, as this study indicates, social media currently have so little influence on purchasing patterns of those who are deliberately looking for retail products on the internet, how much “truer” is it for consultants offering high value services?

I “wonder” how social media gurus would respond?

Regards,

Peter McLean

Managing Director

Lamplighter

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1,000th Friend

Today I was notified that I had my thousandth friend on Facebook. What is the proper etiquette? Do I buy them all gifts or throw a party? Or should they each send me $100?

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The Etiquette of Profanity

Do I have your attention?

I grew up playing ball in inner-city schoolyards, and played varsity high school sports using antiquated locker rooms and facilities in run-down neighborhoods. Obscenities were a mindless aspect of our existence, and most of us didn’t even think about the meaning of the words we were using.

Then, of course, I grew up, received a university education, and entered the world of business. During that time, I learned to successfully modify my behavior. I can still curse like a sailor (no offense to ocean-going professionals intended) when I hit my thumb with a hammer, or fall down a flight of icy steps. It’s a wonderful catharsis. But I can’t remember the last time I did that with a client, or in a restaurant, or even a bar, especially when my voice is readily heard and there are strangers around who don’t appreciate my basically tender and generous soul.

A great deal of the commentary I read on YouTube is beyond our old locker room banter. Some people on Facebook seem not to care what the people in that restaurant think of them, they’re shouting it out. (Facebook has often been compared to a raucous Boston bar at closing time, but I think there is more civility in the bar, and there are people who tell loudmouths to “knock it off.”)

Profanity in a debate—especially in an ad hominem attack on the other person—is a poor substitute for intellect. It denotes a paucity of intelligence, of reasoning power, of wit. (Just as the “comics” who simply string profanities together as their “act” put me to sleep. That’s not wit. It’s nitwit.) Now that the social media platforms have created such vaster public forums, the degree to which many resort to invective rather than invention is appalling.

Over the past two weeks, I’ve had to throw two people out of my Mentor Program for deciding they were simply going to use profanity and ad hominem attack to communicate and to impugn others. (I’ve only had to do that three times before in 15 years, and those three were for ethics violations.)

I realize I’m leaving myself open to the wise guys who will post commentary here in response using profanity, such is life, but surely there must be a majority getting tired of people not even bothering to think long enough to use words to try to influence, rather than curses to try to scare. It seems to me the constant danger in vast public interaction is always that of the looming menace of the lowest common denominator becoming the norm.

© Alan Weiss 2010. All rights reserved.

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Twitter Triumphs

I post something of marketing value on Twitter every morning. Yesterday, I received this:

Alan,

Yesterday, you posted this on Twitter, http://twitter.com/BentleyGTCSpeed/status/15856333967:
“Would you spend this? No! Would you invest this for X return? Yes! Watch your language.”

I used it immediately…

“Would you spend $120,000 ($20,000 per month over six months) to receive $800,000 worth of advertising/publicity for your product? And If we don’t hit that number, month seven is on the house!”

…and it worked immediately. I’m now meeting with the CEO next week. Great tip!

Thank you for sharing.

Jason Mudd, APR

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The Value in Live Tweeting A Keynote Address of Alan Weiss

A fascinating woman approached me in Vancouver prior to my keynote to ask if she could micro-blog. I said “Of course,” as if I knew what the heck she was talking about. I asked her to write a guest column about what she was doing and why. In my role as King of Social Media, I’m happy to present it here, and I thank Terry for writing it.

The Value in Live Tweeting A Keynote Address of Alan Weiss
By Terry Rachwalski, World of Consulting

For me, micro-blogging is just another communication medium. The difference is that unlike an article, blog or book, it forces the communicator to be concise—140 characters to send a thought demands a paucity of in-depth analysis. Micro-blog posts are more like a stream of consciousness, unfiltered and without the careful wariness of re-writes and editing. The communication is “in the moment.”

Is micro-blogging for everything we need or want to say? No. Some concepts need more substance for thorough communication, but micro-blogging has its place in the spectrum of options available to us.

When I started my micro-blogging account, I asked myself what I wanted to communicate. The form and structure of my consulting assignments are not based on the cult of “me.” The brand is not me personally, yet every assignment I have had came from a word-of-mouth referral. So what could I add to conversation and still be authentically who I am: kind of serious, kind of quirky, but definite about courses of action?

I decided to add value. I decided I didn’t want to spam with a link in every communication I send and I didn’t want to natter on about what a cute dog I have (though that is undoubtedly, true).

To add value, I decided to give snippets of information on consulting, the consulting life and how to consult, with the occasion personal, consumer rant built in—because that’s me.

The theme of Consulting Conference 2010 in Vancouver, BC was about charting a course to value. So I decided that what better value could I offer my followers than to tweet during the keynote speech by Alan Weiss? I asked Alan for permission which he graciously gave, informed my followers, and started tweeting.

Are the tweets anything special? Well, it depends on your point of view. but there are some nuggets of wisdom that are exactly what micro-blogging is all about—concise and pointed statements. The trending favourite was:

“Stop being a jellyfish who floats with the tide, be a shark + control your own destiny #cconf #yvr”

with the follow up pos:

“OK, Alan says be a tuna if you don’t want to be a shark #consultant. You get the picture #cconf #yvr”
Apparently, my followers agreed that there was value there. I added about 100 followers over the course of the conference and keep building my posse of consultants.

You can find the live micro-blog on Alan Weiss’s speech by searching the hashmarks #cconf #yvr #CeMC on twitter under my account @consultingmania

© Terry Rachwalski 2010. All rights reserved.

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