SEO: Seriously, Egregiously Overrated

Every day we’re besieged by people from foreign lands extolling the virtues of search engine optimization and how they can dramatically improve our business if we send them money. And every day we hear all over the social media here at home from “social media marketing experts” about how they can dramatically improve our business if we send them money. I think very few of any of these people have ever been successful at selling anything except selling this kind of …






I Wanted to Write This, I Don’t Need Proof That You Read It

Can someone explain to me exactly what degree of loneliness or sense of inadequacy causes people to print on Facebook a rather boilerplate request that readers comment to “prove” they are reading the post? I must see this in just a quick perusal six times a day. It’s one thing that people post inanities, like “If you could eliminate one adjective, what would it be?” or that they are printing intimate aspects of their life for semi-strangers, including pictures in …


Social Needia

When I visit Twitter, I see a lot of people trying to express something of value within 140 characters, or far less if they want to be retweeted. That’s not a bad exercise. There are others who “follow” 15,000 or 50,000 others, which we know is a joke. But if you follow those people producing value every day, I can see the point. When I visit Linkedin, I find a lot of people looking for work, either employment or to …


Faceboor

Spent two minutes looking at Facebook this morning. Blocked one guy who had to use F**k in his title; four self-aggrandizing posts; 18 posts on nothing at all (beautiful sunset, drunk falls off boat); one really funny photo of dog with leash waiting not for walk but car door to be opened; and the rest about vacations, motivation, wishful thinking, and so on. I think I wasted a minute forty-five. Moving on.


Facebook Update

Some reflections from time spent on Facebook and the most profound patterns I observe:   • Conversations reflect bias predisposition, not openness to debate. Obama is a moron. Obama is undermined by Republican morons. (No one seems to call this a great presidency, so there is an empirical limitation even to bias.) A great many minds are exposed but very few converted.   • Boldness is magnified artificially by lack of presence. People become more aggressive, less tolerant, more ad …