We had to have a large tree cut down recently, so I removed the bird house that had resided there for years to move it to another tree. I had to open it to secure it on the trunk, and found about six inches of nesting material inside.
The house was used by sparrows, I know, because I could watch them from my den doing their commuting each day. The height and tiny opening are apparently perfect for them. Twig by twig, with the occasional piece of pilfered cotton or napkin shred, the birds built a formidable, comfortable nest.
That’s how our businesses can grow, twig by twig. A great many people look for the “magic bullet” and the get-rich-express. They usually fall victim to some sharpster making HIS money preying on them or to their own impractical dreams. If you can build an internet empire overnight, more power to you. If you can create the strategic approach that propels business giants to seek you out, I’m happy for your success.
But most often, building a consulting business (or any business, for that matter) is a question of constantly moving forward, one step at a time. You make a call, have a meeting; create marketing materials, gain referrals; develop new IP, write an article. Home run hitters swing for the fences and usually lead the league in strikeouts. The people with high batting averages merely try to make contact with the ball on a consistent basis.
Of course, some people are born on third base but think they’ve hit a triple.
The key for all of us is to build our business every day, always moving forward, one step at a time. Pretty soon, you’ll have a very comfortable nest. Once you do, of course, it’s time to start thinking about building a bigger one.
© Alan Weiss 2014
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