Coaching 601

I’ve been coaching for a long time, and I have three immutable principles to guide me: I can’t help anyone who doesn’t want to be helped, and I don’t try. I give you my very best advice. Whether you accept it and act on it is a commentary on you, not me. If there are three options and I suggest the first, but you prefer the second and I think it will work, I will help you. But if you prefer a …


Making Time

If you can’t respond to an email within 24 hours or a phone call within four hours, there’s something profoundly wrong. You may think I’m talking about your response time, but I’m really referring to your philosophy about your business. This is the marketing business, not the delivery business. Without marketing, there will be no delivery. In 30 years of consulting, for Fortune 100 firms, non-profits, educational institutions, government, and closely-held businesses, I’ve never been so engrossed in my work …


The Prime Question

The title of this blog is “Contrarian Consulting.” Let me offer you the prime contrarian idea in this profession, which really shouldn’t be contrarian at all: First ask, “What is in the client’s self-interest?” The answer to that question should readily set your direction. It’s not any of these: “How can I make the most money?” “How can I protect myself?” “Which part of my methodology can fit in here?” “Where can I quickly get referrals?” If you think about …


Change and Retention

We can change things around us or retain them, from our residences to our friends, from our hobbies to our outlook. Those are choices. Yet we often allow retention to take place from shear inertia, and change to be foist upon  us by others. So we go to the same places with the same people out of habit, and we suddenly are forced to change when the client, government, weather, or our peers insist we do. Make conscious, reasoned, selfish …


All Aboard

It’s 8 am and the Acela is pulling out of Penn Station in New York, silently and stealthily, passing hundreds of arriving commuters from local train mere feet away from the tracks. They are trudging, infantry-like, down the platform and up the escalators, heads down, backpacks swaying, resolute and without choices. They are marching into a never-ending battle that will always be a stalemate, because no matter what they accomplish or fail to accomplish today, they will be doing the same …


I Use “Results” So You Can’t Use “Results”

I stopped sending my publishers and lawyer after all the pond scum providing free downloads of my work on the internet because: • It’s free publicity • I don’t want people who would steal things as my clients in any case • The people who place them there, run the site, and download them are pathetic Most of these sites originate in Eastern Europe or some other area I’d rather not be in any case. Don’t get all exercised when …



How A Rodent Provided My IP

A squirrel was looking at me through the window from a tree this morning, about three floors off the ground. It was perfectly safe from most predators in the evergreen, and fairly sheltered, but it would have to go down on the ground and take some risks in order to eat. A few minutes later, it was gone. The same applies to you and me. If I merely stayed at home I’d eventually exhaust the food supplies and have to …


Royalty and Ancient Ritual

Watching the marvelously-acted “The Crown” on TV, I’m stunned at the protocols of the British royals and I understand why Americans want to watch and savor royalty at a distance, but not at home. I think the same holds true for many organizations. They adhere to almost ancient protocols that have no place in modern times and are merely subsidized without return on investment. Most companies are too “top heavy” with senior management; they funnel customers into a maze of …