Doom Loop

The doom loop traps you when: you need cash, you’re nervous about the meeting with the prospect because you need cash, you’re ineffective in the meeting because you’re nervous, you don’t get the business because you were ineffective, and now you need cash more than ever and are more nervous than ever.

Break the cycle. The chances are you’re not going to be evicted tomorrow, or starve, or be thrown into debtor’s prison. Stop thinking about cash and getting a sale, and start focusing on the value you bring and the results you can generate for the buyer.

You can escape the doom loop if you allow some light and free air in and stop focusing on darkness.


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