This crass marketing strategy on Linkedin to encourage “endorsements” is stupid enough, and people requesting, in effect, strangers to support their capabilities in coaching, consulting, psychotherapy, and neurosurgery is simply ludicrous. But even dumber are those who take offense when you refuse.
I’ve told people that I endorse no one (though I once gave all of Linkedin denizens a blanket endorsement on Twitter so they’d leave me alone, and that didn’t work). How can I endorse someone who, for all I know, may be a pedophile or serial killer? Now I’m sure some “internet marketing guru” will write in to tell me how someone made $80 zillion through endorsements, and then offer their services to me for $500 or a free meal, but I’d rather be watching my collection of old Flash Gordon episodes.
How pathetic is it to try to collect endorsements from people who don’t know you, expect them to help in your marketing, and actually take umbrage when you are refused out of some vague connection with ethical conduct? I’ll bet the people at Linked in are falling down laughing at this scam, and some are collecting bets form colleagues who claimed it would never work. (“You will never go broke underestimating the intelligence of the American public”– H. L. Mencken)
I’m not going to endorse you, no matter how much you cry, threaten, and rend your garments. Get a happy client to endorse you. What? You have no happy clients?
© Alan Weiss 2013