Here on Nantucket, the planes can’t land if it’s excessively foggy, which it often is. Whether a commercial flight, private jet, puddle-jumper, or whatever, the weather is egalitarian in determining if the wheels will meet the runway. There’s no place to divert, you simply go back where you came from and cancel your plans or try again later.
There’s a fog surrounding many businesses. Potential customers can’t quite make them out. The lines blur. The benefits aren’t clear. It’s uncertain where solid ground is separated from deep water. The value isn’t emerging. It seems dangerous to try to land. There is no one who is helping to “talk them down.”
Does your business stand out like a beacon, or is it lost in a fog of uncertainty where it’s hard to discern its value?
© Alan Weiss 2014