Here on Nantucket, the planes can’t land if it’s excessively foggy, which it often is. Whether a commercial flight, private jet, puddle-jumper, or whatever, the weather is egalitarian in determining if the wheels will meet the runway. There’s no place to divert, you simply go back where you came from and cancel your plans or try again later.

There’s a fog surrounding many businesses. Potential customers can’t quite make them out. The lines blur. The benefits aren’t clear. It’s uncertain where solid ground is separated from deep water. The value isn’t emerging. It seems dangerous to try to land. There is no one who is helping to “talk them down.”

Does your business stand out like a beacon, or is it lost in a fog of uncertainty where it’s hard to discern its value?

© Alan Weiss 2014

One thought on “Fog

  1. “I write to provoke and stimulate, not to be liked or gain consensus”

    When I read your posts on those who argue with you and voice their disagreement by telling you they’re going to unsubscribe, I often wonder where they got the idea they had a vote on what you write in something you provide for free.

    Schopenhauer’s statement on the three stages passes through, ridicule, opposition, and finally accepting it as being self-evident.

    Too many folks in our business have difficulty with accepting good advice so they mock, if it’s free how good can it be? They oppose it by offering counter arguments because, again it’s free. Some will come around after witnessing others progressing and prospering because they applied the free advice, they then accept it as sensible and wonder why everyone else hasn’t figured it out and that free doesn’t mean poor quality.

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