Give Me an Example

I stage mock media interviews with people to improve their presence and ability to stay in the moment. Here’s a question that is unusually difficult for many: “What two or three companies would you name that are doing a good job in terms of your approach, and what two or three are performing poorly by not using your approach?”

Be prepared to give examples of organizations that validate your positions (about leadership, strategy, sales, whatever) either by exemplifying them or as those that don’t. If you have to stop to think, you lose credibility.

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