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How About Lending Me A Catalog?

How About Lending Me A Catalog?

I like to thumb through the pages of catalogs while I watch football. Since I’m building a huge, new train layout, I asked my favorite supplier for their hard copy catalog.

“We’ve distributed all of them, you’ll have to browse online,” I was told.

“Send me an old one, or a torn one, or a leftover,” I suggested.

“Sorry, none here, go online.”

I can afford anything in their catalog and can use a lot of stuff. I think they need to make a more intelligent decision than, “No can do.”

Small business doesn’t fall prey to larger stores so much as it does to small thinking.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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