Invisible Influence

We are explicitly and implicitly influenced daily, continually.

Times headline in response to the North Korean ballistic missile test: “Trump shows uncharacteristic restraint.” If it were Obama, the headline would have read: “Obama shows admirable restraint.” (Extrapolate this: “Obama walks on water!” “Trump can’t swim!” over the exact same supernatural event!)

My guest at my April Consulting Convention is Jonah Berger, the author of Invisible Influence. It’s not so much “fake” news, it’s “editorial” news that we’re facing.

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