Is Anyone Really Out There?

This is the marketing business. That means that, no matter how wonderful your ideas, approaches, or IP, you must bring them to the attention of an economic buyer.

More people have succeeded with average approaches and timely, focused marketing than have succeeded with brilliant ideas that no one ever hears about.

And then, of course, there are those with great ideas who consistently reach their ideal buyers. We call those people “millionaires.”


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