It’s This Simple….

Clarity and simplicity are two foundations of value. Stop self-editing by saying, “How can I provide the buyer with something this simple?” Simple answers to complex issues are far better than complex answers to simple issues, trust me. If people need complexity and opaqueness and a lot of time and money spent, they can hire McKinsey.

About 90% of my high-fee consulting work was about verifying for clients that they were doing the right things well.

Client: “How are we doing?”

Me: “Fine.”

Client: “Good, let’s move on….”

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