Making Time

If you can’t respond to an email within 24 hours or a phone call within four hours, there’s something profoundly wrong. You may think I’m talking about your response time, but I’m really referring to your philosophy about your business.

This is the marketing business, not the delivery business. Without marketing, there will be no delivery. In 30 years of consulting, for Fortune 100 firms, non-profits, educational institutions, government, and closely-held businesses, I’ve never been so engrossed in my work that I couldn’t respond to the most valuable marketing potential of all—people who call me.

When someone tells me, “Sorry, I didn’t have the time to get back to you,” I go elsewhere. So will your prospects.


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