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Books:
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This is a compendium for beginner or veteran covering what to consider, possess, or create for a successful practice, with specific examples and templates to incorporate. -
"Breaking Through Writer's Block: Every Business Letter and Template You'll Ever Need for A Thriving Professional Services Practice." -
Alan's most definitive work on a subject he's become passionate about: blending life, work, and relationships into a holistic, fulfilling existence. -
Alan's only book written expressly for internal change agents, human resource professionals, trainers, and others who want to become more effective in internal change initiatives. -
This sixth book in "The Ultimate Consultant Series" provides the wisdom Alan has gleaned from his own practice--and from other veteran consultants--to help overcome both persistent problems and the challenges of reaching the next level of success. -
This is the first and most likely the only book that Alan Weiss has ever written on the methodology and techniques of consulting. This fifth book in "The Ultimate Consultant Series" is crammed with the detailed approaches Alan uses in all major aspects of consulting. -
The fourth book in "The Ultimate Consultant Series" from Jossey-Bass/Pfeiffer focuses on the acquisition of new business, of more concern for consultants today than ever before. -
This is the third book in the seven-book "The Ultimate Consultant Series." It contains everything Alan knows about value-based fees, a concept he pioneered over a decade ago.
Recent Comments:
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- ed.kless: Now you really have to wonder why Mercedes does not pick up the car since they outsource it to Enterprise...
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- Leif H. Smith: Bravo Alan! I echo Bob Poole’s comments, and think that this was best podcast yet.
Marketing Innovation II
I had to pick up my wife’s Mercedes which had been serviced in part of the same Penske Auto Group where I buy my Bentleys. (Bentley picks up and delivers, but don’t get me started.) As I drove away, the oil light started shouting at me, so I turned around.The service manager was embarrassed, immediately took me to the loaner car office, promised me they would fix the issue and then detail the car for free, and apologized again.
Okay, that’s fine, mistakes happen.Mercedes promises customers a Mercedes loaner. I’m chatting with the woman filling out my forms and casually ask who the new Mercedes general manager is, since I’ve not met him and I thought I’d go introduce myself. She told me she wasn’t sure, since she was actually an Enterprise Rental Car employee.
Okay, so I know I’ve got something good going here.
It turns out that Mercedes outsources its loaner operation, which is easier for them than maintaining a loaner fleet, washing them, administering the insurance, and so on. However, they promise you a Mercedes loaner. So, guess what? Enterprise bid on the contract and went out and bought a slew of Mercedes! My loaner is in excellent condition, has only 3,000 miles on it, and is by no means a bottom-end vehicle.
Enterprise passed Hertz as the largest rental car company some time ago, after originating local rental outlets in towns and delivering rental cars to the customer. (It was founded by an ex-Navy pilot who flew off the Enterprise aircraft carrier.)
Innovation upon innovation. Everybody wins in this transaction. What are you doing to aggressively capture opportunity?Innovation, as I wrote in my very first book, The Innovation Formula, in 1988 (with Mike Robert), is “applied creativity.” When you are you going to start applying yourself?
© Alan Weiss 2008. All rights reserved.





March 20th, 2008 at 4:57 pm
Now you really have to wonder why Mercedes does not pick up the car since they outsource it to Enterprise who does pick you up.