• No products in the cart.
  • No products in the cart.
Back To Top
Image Alt

Nexus

Nexus

A “nexus” is a connecting point or meeting place.

A great idea in isolation is the tree falling in an uninhabited forrest. A great list of prospects in isolation is a telephone book.

What is the nexus you need to create to bring your best IP to your ideal buyers? Be careful, because if you contact the wrong people you’re wasting money, and if you contact the right people with an uninteresting idea, you’re wasting relationships.

© Alan Weiss 2017

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

Post a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.