Villanova beat Kansas last night in the NCAA Final Four because they kept making three-point baskets while Kansas made two-point baskets or one-point foul shots. If I make three points and you make two points on equal shooting, I will beat you every time. It’s sort of like odds at the casino. (In football, if you make field goals and I make touchdowns, and equal number of scores puts me four points up on you each time.)
Are you practicing higher payoffs or thinking small? Are you asking for high fees or playing it safe? Are you trying to meet the high level buyers or hiding in human resources, that eternal pit of misery?
It’s the same game, the same ball, but you’re the one deciding where to shoot.