Alan’s Monday Morning Memo – 9/21/15

Alan's Monday Morning Memo

My mother used to say when upset with me, “You don’t have enough sense to come in out of the rain!” It occurred to me that “sense” was not a function of age, nor maturity, nor education. We were all imbued with it, and it was a volitional act to access it or not. Later on, I built my consulting career on that basis. “I don’t feel good about this candidate,” a client would say. “Then don’t hire him,” I’d …

Experiential Marketing

We hear a lot about “content marketing,” meaning that the seller provides useful content about the product and/or issues surrounding it. For example, Gillette may offer useful points about shaving whether or not you purchase their razors and blades. But far more effective is what I call “experiential marketing.” It’s not new. Every time a car salesperson allows you to test drive the car, that’s experiential marketing. But is has evolved, from the salesperson sitting in the car with you …

My Average Day

Okay, so I began my day talking to two world-class thought leaders to appear at my events, then wrapped up the 25th Anniversary Edition of Million Dollar Consulting, which McGraw-Hill is thrilled about, then became a carnie and ran the Minion booth for our church festival. The classic was when I showed up and the volunteer supervisor asked, “Do you think you can handle this?”

Beware of Cavemen

I’m walking out of the Capital Grill in Providence last night—very upscale, wonderful food, superb service, great environment—and I notice a guy in a booth who has picked up his bone-in ribeye, and is gnawing the meat off the bone, with steak shmutz all over his mouth. This is why I believe we all have the right to carry tasers and use them for offenses against nature.

Catch Me in Philly, October 16

Morning Session: 9am to 12pm The National Speakers Association, Philadelphia Chapter is THRILLED to announce that on Friday, October 16, Alan Weiss, Ph. D, CSP, & CPAE will be in Philadelphia to speak on the topic The Million Dollar Mindset, based upon his 60th book, appearing next year. Alan Weiss is the Ultimate Consultant for Consultants. Discover Alan’s proven method for value-based pricing that will result in your clients never asking for lower prices again. If you have customers or clients, this …

Alan’s Monday Morning Memo – 9/14/15

Alan's Monday Morning Memo

It was 14 years ago that a client manager, Leon Rawitz, and I decided to drive back from LA when we realized planes might not fly again for weeks. We drove back in 2.5 days to the east coast, spending a brief night in Denver and in Charleston, West Virginia, where we parted ways and he went south, I north. We had a dollar gas station map (no GPS) and his cell plugged into a car charger. We watched thunderstorms …


Dublin: Trinity College; the park where the Pope celebrated mass for a million people; Mathilde Castle; the restoration of the painting of the Battle of the Boyne in which 16 or 17 ruling Talbot nobles were killed.  

Fitzwilliam Hotel in Dublin

We’re returning from the Fitzwilliam in the heart of Dublin. If you ever get the chance, stay there. The service is stunning, the food excellent (Thornton’s is rated the best restaurant in Dublin for 2015), and the location unsurpassed. I’m also impressed that the service levels in Ireland are wonderful, far superior to continental Europe and the UK. Every restaurant, pub, store, and transportation option have truly helpful and courteous employees. Even airport security was gracious. Ireland is splendid place, …