Poverty of Imagination

A woman I don’t know wrote me as part of a mass email this morning asking me to promote her new book to my entire mailing list. I was to include some “offer” so that someone buying the book would receive a zillion dollars in “bonus” value from all of us patsies. The last time I took a look at this, the “bonus” was pure crap, people’s articles that couldn’t be published and audio that couldn’t be sold—a scrap heap delivered to your door.

If you can’t figure out how to promote your work, and it doesn’t have enough value to stand on its own merits, and you have to engage in this kind of amateur behavior, you are not in a position to tell anyone anything in a book, a conversation, or a rune. But this is the latest fad, going into bookstores and turning the books face-out, providing extra (worthless) stuff with it, and so on. Of course, everyone is a “best selling” author today, with an award from some outfit that just gives out awards.

This idiocy makes trodding on hot coals seem useful. I mean, at least you might be able to cook a burger.

© Alan Weiss 2014


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