I receive a lot of questions about how to determine if someone is the buyer or not. People reveal to me that they look for certain signs and listen for certain signals. This is the scapulimancy of the modern consultant.
Here’s my response, to ask the other person: “Will this come out of your budget, solely through your approval, or will a superior be involved?”
That’s it, two seconds. Save yourself two weeks of consulting your horoscope.