Almost every survey I receive I ignore, because they are too long, try to serve too many objectives, and are basically asking me for a favor. I tend to respond when I’m just asked a few questions and I can qualitatively respond, not check someone else’s metrics (boxes). The reward for using my time can’t be some raffle that I’ll never win and I have no proof will even take place.
Here’s a good survey: “What did we do best, what did we do least well? Why do you feel that way (examples are welcome)? If you complete this survey within three days we’ll give you 10% off your next stay/purchase/trip.”
What is so hard about that?