Swinging the Bat

I advised a coaching client to go see the editor of a major newspaper personally to pitch a story. He did, and his article was printed. I then told him to suggest a column. He did, and he now has a twice-a-month column in the business section of the most prestigious paper in the city. That will lead to speaking engagements which will lead to consulting assignments.

If you try this, is it guaranteed to work? No.

But if you never try it, it’s guaranteed not to work.

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