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The Attraction Principle

The Attraction Principle

There are three factors which will draw people to an event (assuming you know how to reach people): Brand, value, and venue. If your brand insufficiently powerful, they will come. If the value is obvious and compelling, they will attend. And if the venue is highly desirable, they will visit. You can sometimes get away with two out of three, but seldom with one.

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Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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