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The Benefit of the Doubt

The Benefit of the Doubt

TBOTD is priceless. If people trust you, they forgive errors. I forgave some mediocre service on Emirates because they treat me so well all the rest of the time. But I’d have a hard time forgiving United these days.

We can see this is in the huge, unprecedented high negative ratings of botpresidential candidates. Whoever is elected will not be receiving the benefit of the doubt from a large portion of the electorate, because they’re not receiving it now (often within their own party).

What are you doing to build trust and TBOTD with your clients? The only harder act than creating it is having it, losing it, and trying to regain it. Just ask Tiger Woods, or Alex Rodriguez, or Lance Armstrong, or Ryan Lochte.

© Alan Weiss 2016

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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