The Dog Star: Fetch Me If You Can

(The Dog Star is a symbol of power, will, and steadfastness of purpose, and exemplifies the One who has succeeded in bridging the lower and higher consciousness. – Astrological Definition)

My designer, Julie, was wandering around the back yard, planning for an expansion of our garage, and ran into Bentley, whom she’s known since he was a pup. Bentley had neither his lacrosse balls nor frisbees in the yard, so he dashed behind the evergreens to pull out a stick from a hoard he keeps there.

He laid the stick at Julie’s feet, and she threw it. He returned it and she threw it again. After the third toss, he came back but didn’t drop it, and Julie tried to get it from him. Bentley dodged and ran, and Julie pursued.

Fetch had turned into taunt.

(My granddaughters love to chase Bentley around the yard trying to get a ball from him, but they never catch him and often wind up falling and rolling down a hill. I find this hysterical. My daughter doesn’t.)

I had to explain to Julie that Bentley had reversed the game, and he had lured her into what he preferred to do, which was to be chased. (Shepherds are considered to be among the smartest of all breeds. And also one of the fastest.)

What are you doing to lure clients into your game? What enticement are you offering that they appreciate, to the point they decide to pursue you to obtain it? Bentley uses a stick. You need a carrot.

© Alan Weiss 2014

 


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