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The Larger Picture

The Larger Picture

Just as many people cast votes based on single issues (abortion, immigration, climate, etc.), despite what other viewpoints the candidate might have, many buyers are similarly myopic. For example, they look solely at expense reduction or new product commercialization.

It’s your job to help them see the larger view, and to appreciate that their leadership has to encompass more than the achievement of single issues. Fortunately, that’s a lot easier to do with buyers than with voters.

© Alan Weiss 2016

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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