The Scent of A Buyer

Olfactory sense is important in order to appreciate taste. (An onion and apple crunch the exact same way if there’s no sense of smell and you can’t see the food. I watch the color of the coffee as I add cream to determine the right amount, I don’t taste the coffee as I add cream to test the flavor. We use touch to tell us if things are too hot (soup on our lips) or too cold (undercooked steak).

We need to use all of our senses for our business. Simply going through a checklist of questions without sensing everything else going on is apt to create a lack of success. You’ll be eating onions and not apples.


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