Wait. Can you do it yourself?

Folks, if you’re a “success coach” shouldn’t you be, well, sort of, successful? If you’re a “life coach,” I’d think you need to, uh, have a life?

If you’re a branding expert, shouldn’t you have a really strong brand? If you’re a sales expert, why do you need help selling? If you’re writing about how to reach executives, shouldn’t you be, like, in the midst of them?

If I want to learn to ski, I don’t expect the coach to show up with scuba gear or be surprised at seeing snow.

You know what I mean?

© Alan Weiss 2017

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