Folks, if you’re a “success coach” shouldn’t you be, well, sort of, successful? If you’re a “life coach,” I’d think you need to, uh, have a life?
If you’re a branding expert, shouldn’t you have a really strong brand? If you’re a sales expert, why do you need help selling? If you’re writing about how to reach executives, shouldn’t you be, like, in the midst of them?
If I want to learn to ski, I don’t expect the coach to show up with scuba gear or be surprised at seeing snow.
You know what I mean?
© Alan Weiss 2017