What Do You Need, What Do You Want?

I observe in amazement people who pile-on every digital gadget that comes out, and upgrade from 4.6.541a to 4.6.541b. They have to have it first and fast. I have no issue with that. My own inclination is to wait three weeks for the new iPhone to be delivered and not wait on a long line in Manhattan. I’l also set it up when I have time, not the moment that UPS drops it in my hands.

I have my own foibles. I don’t need exotic cars or watches, but I want them. They are legal, ethical, and I can afford them, so that’s my prerogative. Chacun à son goût. (I would never wear the Apple watch in place of one of my current ones. Their ubiquity on wrists reminds me of the old pocket protectors—pragmatic but entirely nerd-like.)

The important thing is to realize the difference. Some people think they need things they really don’t (just look at garage shelves or closet floors to find the discards) and some people merely want things they really need (the never-taken vacation, the coaching help).

With clients, determine what they really need before you cater to what they want. That’s not bad advice for yourself, as well.

© Alan Weiss 2014

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