Comments on: What Price Glory? Or: Can We Get Some Air in Here? http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/ Architect of Professional Communities® | Alan's Blog Mon, 06 Feb 2012 22:34:45 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Alan Weiss http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2602 Alan Weiss Thu, 02 Jul 2009 17:00:08 +0000 http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2602 Glad to hear it!! (Wouldn't two copies mean twice as much benefit?) Glad to hear it!! (Wouldn’t two copies mean twice as much benefit?)

]]> By: Mark Faust http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2601 Mark Faust Thu, 02 Jul 2009 16:27:35 +0000 http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2601 I was getting two copies of your emails, I just wanted to clear the clutter. I'd never stop subscribing to your stuff, you've helped me to make too much money to stop listening. I was getting two copies of your emails, I just wanted to clear the clutter. I’d never stop subscribing to your stuff, you’ve helped me to make too much money to stop listening.

]]> By: Alan Weiss http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2600 Alan Weiss Thu, 02 Jul 2009 16:21:42 +0000 http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2600 Mark, thought I saw an "unsubscribe" from the Mentor newsletter for you. Did you change addresses? There was a discussion on Facebook today about a social site "expert" who was debating whether to Twitter as she walked down the aisle. Gads.... Mark, thought I saw an “unsubscribe” from the Mentor newsletter for you. Did you change addresses?

There was a discussion on Facebook today about a social site “expert” who was debating whether to Twitter as she walked down the aisle. Gads….

]]> By: Mark Faust http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2599 Mark Faust Thu, 02 Jul 2009 15:24:56 +0000 http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2599 I eschew social sites, except Alan's stuff and I'm not hitting those often enough. I have yet to find one person from one client company who has profitably used this media for anything other than selling life insurance and getting a job. I eschew social sites, except Alan’s stuff and I’m not hitting those often enough. I have yet to find one person from one client company who has profitably used this media for anything other than selling life insurance and getting a job.

]]> By: Alan Weiss http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2558 Alan Weiss Sun, 21 Jun 2009 12:23:50 +0000 http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2558 Shawn, thanks for writing. However. The idea that using social media will automatically boost other marketing efforts is a chimera. There is so much "noise" out there that such efforts get lost among Judi cooking corn dogs and Henry asking if the sun is exploding. Every day there are people promoting a workshop, press release, book, something, on my pages of social media. The second problem with all the noise is that the people reading it all aren't buyers of corporate consulting services, which is what I'm writing about. Is there a one in ten thousand possibility you'll get a sale or someone will pass your name along? Perhaps, but so what? It's a dumb way to spend marketing time that could be spent of more powerful methods. Market Gravity is TARGETED, and the social platforms are anything but. You could put your promotion on a highway billboard or shout it from the street corners with the philosophy it can't hurt. It does hurt: your time and reputation. Social media are filled with people who need air time, who have nothing better to do (they think), and who should be reading a great book, learning to paint, or building a career. Shawn, thanks for writing.

However.

The idea that using social media will automatically boost other marketing efforts is a chimera. There is so much “noise” out there that such efforts get lost among Judi cooking corn dogs and Henry asking if the sun is exploding.

Every day there are people promoting a workshop, press release, book, something, on my pages of social media. The second problem with all the noise is that the people reading it all aren’t buyers of corporate consulting services, which is what I’m writing about. Is there a one in ten thousand possibility you’ll get a sale or someone will pass your name along? Perhaps, but so what? It’s a dumb way to spend marketing time that could be spent of more powerful methods.

Market Gravity is TARGETED, and the social platforms are anything but. You could put your promotion on a highway billboard or shout it from the street corners with the philosophy it can’t hurt. It does hurt: your time and reputation.

Social media are filled with people who need air time, who have nothing better to do (they think), and who should be reading a great book, learning to paint, or building a career.

]]> By: Shawn Kinkade http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2557 Shawn Kinkade Sat, 20 Jun 2009 18:27:06 +0000 http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2557 Alan, I love the write-up and you make a lot of great points - time can and is being wasted by a lot of people. However...(someone has to put in a however statement) - where Social Media can really shine is to amplify your traditional marketing efforts. Almost everything on your list would benefit from an additional burst of Social Media (which is very short time allocation). Written a new white paper? Let people know on the appropriate platforms. That kind of thing. I think the other key where people really get lost is they don't go into it with a plan - what do they want to achieve out of their efforts? You get to pick 1 or 2 outcomes you'd like to achieve and then build a plan that uses ALL of the available tools (traditional and social) to achieve that plan. Great discussion, thanks for sharing. Shawn Alan,

I love the write-up and you make a lot of great points – time can and is being wasted by a lot of people.

However…(someone has to put in a however statement) – where Social Media can really shine is to amplify your traditional marketing efforts. Almost everything on your list would benefit from an additional burst of Social Media (which is very short time allocation). Written a new white paper? Let people know on the appropriate platforms. That kind of thing.

I think the other key where people really get lost is they don’t go into it with a plan – what do they want to achieve out of their efforts? You get to pick 1 or 2 outcomes you’d like to achieve and then build a plan that uses ALL of the available tools (traditional and social) to achieve that plan.

Great discussion, thanks for sharing.

Shawn

]]> By: Alan Weiss http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2391 Alan Weiss Thu, 21 May 2009 13:42:34 +0000 http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2391 Thanks. Linkedin is like a flea market, Facebook like a coffee shop, and Twitter like a schoolyard. Thanks. Linkedin is like a flea market, Facebook like a coffee shop, and Twitter like a schoolyard.

]]> By: Mary Cullen http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2390 Mary Cullen Thu, 21 May 2009 13:25:56 +0000 http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2390 Alan, Thank you! At last, a rational voice in the social media swirl. I've found social media fantastic for making connections and learning, but I roll my eyes at the "who's most popular" silliness. We're business people, not 7th graders. There is no doubt that social media is very valuable, but one must have objectives, and match tools and participation to this, or we'll just waste LOTS of time. I love your time analysis and your bulleted list of comparable accomplishments one should be focused upon. Alan,
Thank you! At last, a rational voice in the social media swirl.

I’ve found social media fantastic for making connections and learning, but I roll my eyes at the “who’s most popular” silliness. We’re business people, not 7th graders.

There is no doubt that social media is very valuable, but one must have objectives, and match tools and participation to this, or we’ll just waste LOTS of time.

I love your time analysis and your bulleted list of comparable accomplishments one should be focused upon.

]]> By: Graham Franklin http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2386 Graham Franklin Tue, 19 May 2009 20:00:24 +0000 http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2386 This poor soul in Ipwich-on Mutton cannot do both. I have to prioritise traditional marketing to achieve the objectives that I have to achieve to make being a member of this community added value...sorry it's just the way "I see it" This poor soul in Ipwich-on Mutton cannot do both.

I have to prioritise traditional marketing to achieve the objectives that I have to achieve to make being a member of this community added value…sorry it’s just the way “I see it”

]]> By: Danielle Keister http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2384 Danielle Keister Tue, 19 May 2009 18:44:01 +0000 http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2384 But Alan! You expect people to do actual work and thinking?! What are you, a sadist or something? ;) But Alan! You expect people to do actual work and thinking?! What are you, a sadist or something? ;)

]]> By: Alan Weiss http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2383 Alan Weiss Tue, 19 May 2009 10:40:03 +0000 http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2383 It's not an "either/or world," is it? You can do both, so long as you put a priority on traditional marketing. But if you can only do one, engage in traditional marketing not social media marketing. People doing solely the latter are either afraid or unable to conventionally market and, despite the odd claims, they're not doing corporate consulting business. It's no accident that many people I know who are struggling spend inordinate amounts of time on these social platforms. It’s not an “either/or world,” is it? You can do both, so long as you put a priority on traditional marketing. But if you can only do one, engage in traditional marketing not social media marketing. People doing solely the latter are either afraid or unable to conventionally market and, despite the odd claims, they’re not doing corporate consulting business.

It’s no accident that many people I know who are struggling spend inordinate amounts of time on these social platforms.

]]> By: Elizabeth Hagen http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2382 Elizabeth Hagen Tue, 19 May 2009 02:04:06 +0000 http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2382 Thank you, thank you, Alan! I've felt so alone with most everyone I know so hepped up about Twitter, etc. I keep asking them "How do you find the time to do it?" and they give what I consider lame answers. I'm going to print out your list of bullet points and make those ideas my 'high priorities' each day. Thank you, thank you, Alan! I’ve felt so alone with most everyone I know so hepped up about Twitter, etc. I keep asking them “How do you find the time to do it?” and they give what I consider lame answers. I’m going to print out your list of bullet points and make those ideas my ‘high priorities’ each day.

]]> By: John Felkins http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2381 John Felkins Mon, 18 May 2009 21:33:18 +0000 http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2381 Alan, I can't quite put words to it but I have a hunch that operating in the social Media realm requires people to risk themselves much less than "putting themselves out there" with some intellectual product that they really have to commit to. John hmmm, seems like I read "the most important sell is to your self"...where have I read that? ;o) Alan,
I can’t quite put words to it but I have a hunch that operating in the social Media realm requires people to risk themselves much less than “putting themselves out there” with some intellectual product that they really have to commit to.

John

hmmm, seems like I read “the most important sell is to your self”…where have I read that? ;o)

]]> By: Alan Weiss http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2380 Alan Weiss Mon, 18 May 2009 21:31:03 +0000 http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2380 You can find Twitter in Ipswich-on-Mutton? You can find Twitter in Ipswich-on-Mutton?

]]> By: Graham Franklin http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2379 Graham Franklin Mon, 18 May 2009 21:05:53 +0000 http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2379 Thank God Finally reason. Well done Alan I began to think I was a freak in not using social media. It is difficult enough to carry out all of the mentor programme recommendations without spending hours on social media with no pay back or at least scant payback. Alan has helped me with my time management but it does not include social media if I am to achieve the objective of true wealth "Discretionary Time" and working 20 hours a week. Add to this the problem of living near Ipswich-on-Mutton and you will understand why any time weasted can never be recovered. Thank God

Finally reason. Well done Alan I began to think I was a freak in not using social media. It is difficult enough to carry out all of the mentor programme recommendations without spending hours on social media with no pay back or at least scant payback.

Alan has helped me with my time management but it does not include social media if I am to achieve the objective of true wealth “Discretionary Time” and working 20 hours a week. Add to this the problem of living near Ipswich-on-Mutton and you will understand
why any time weasted can never be recovered.

]]> By: Alan Weiss http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2378 Alan Weiss Mon, 18 May 2009 18:02:01 +0000 http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2378 Thanks, John. The cultists will dig in to defend their "air time," but the smart people, using social media or not, will recognize that they can be exponentially increasing their marketing effectiveness. Thanks, John. The cultists will dig in to defend their “air time,” but the smart people, using social media or not, will recognize that they can be exponentially increasing their marketing effectiveness.

]]> By: John Felkins http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2377 John Felkins Mon, 18 May 2009 15:55:07 +0000 http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2377 Great post Alan. I think the genius here is that the argument isn't about does social media work or doesn't it but more about if it is the best use of my time. People can argue over that for ever and miss the fact that you just posted a free marketing plan for just about any service professional that will do more than social media. I need to redistribute my time! Thanks again. John Great post Alan. I think the genius here is that the argument isn’t about does social media work or doesn’t it but more about if it is the best use of my time. People can argue over that for ever and miss the fact that you just posted a free marketing plan for just about any service professional that will do more than social media. I need to redistribute my time! Thanks again.

John

]]> By: Alan Weiss http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2376 Alan Weiss Mon, 18 May 2009 13:57:16 +0000 http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2376 That's because most people are never educated in marketing, don't use good coaches or role models, and try to find the "easy way out." It's like networking at a consulting association. All you meet are other consultants who are lying about how well they're doing! (Speakers' conventions are worse--they lie about how well they're doing, then tell you a story!) That’s because most people are never educated in marketing, don’t use good coaches or role models, and try to find the “easy way out.” It’s like networking at a consulting association. All you meet are other consultants who are lying about how well they’re doing! (Speakers’ conventions are worse–they lie about how well they’re doing, then tell you a story!)

]]> By: Amy http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2375 Amy Mon, 18 May 2009 13:54:01 +0000 http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2375 Thanks, Alan, for the analysis. Your list makes clear that not all "marketing" (and I use that term loosely regarding social media to attract high-fee buyers) efforts bring about the same results. Great read! Amy Showalter Thanks, Alan, for the analysis.

Your list makes clear that not all “marketing” (and I use that term loosely regarding social media to attract high-fee buyers) efforts bring about the same results.

Great read!

Amy Showalter

]]> By: Cheryl Liquori http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2374 Cheryl Liquori Mon, 18 May 2009 00:48:31 +0000 http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2374 Yes, there's a few of us out here in the wilderness. I find myself having to constantly calm down fellow self-employed entrepreneurs who are a little freaked out by the noise and hype to 'get on board' with social media...or perish! I'm grateful for your numbers and will continue to help my own clients make sense of the tools out there, and to use their time wisely. Thanks! Yes, there’s a few of us out here in the wilderness. I find myself having to constantly calm down fellow self-employed entrepreneurs who are a little freaked out by the noise and hype to ‘get on board’ with social media…or perish!
I’m grateful for your numbers and will continue to help my own clients make sense of the tools out there, and to use their time wisely.
Thanks!

]]> By: Dianna Huff http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2373 Dianna Huff Sun, 17 May 2009 20:05:11 +0000 http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2373 By the way, your From Panic to Profit telelcass is excellent. By the way, your From Panic to Profit telelcass is excellent.

]]> By: Alan Weiss http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2372 Alan Weiss Sun, 17 May 2009 18:50:36 +0000 http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2372 I knew I would find voices in the wilderness.... All the best on your reorganization! I knew I would find voices in the wilderness….

All the best on your reorganization!

]]> By: Dianna Huff http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2371 Dianna Huff Sun, 17 May 2009 16:02:52 +0000 http://www.contrarianconsulting.com/what-price-glory-orcan-we-get-some-air-in-here/#comment-2371 Alan, I've been carefully tracking my time for a few weeks now and can say your time estimates are right on. I realized that I was spending close to 50% of my time on non-billable tasks, so I'm trying to change that by analyzing where my time goes. This has meant cutting way back on social media. Alan,

I’ve been carefully tracking my time for a few weeks now and can say your time estimates are right on.

I realized that I was spending close to 50% of my time on non-billable tasks, so I’m trying to change that by analyzing where my time goes.

This has meant cutting way back on social media.

]]>