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Why You?

Why You?

Think of several distinctive features or experiences that make you remarkable to others, not subjective (I’m a good listener) but objective (I’ve consulted with seven of the top ten newspapers in the country). Have someone help you if you’re not terribly introspective. Then use those distinctive features in your promotional material. Have someone help you if you’re not terribly shameless.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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