- Determine what you want the reader to take away.
- Identify 3-6 key points.
- Write a 3-4 sentence opening paragraph that is provocative or catchy.
- Discuss each point, including a story or example, sometimes a visual.
- Summarize with 3-4 sentences, including a call to action. Loop back to your introductory paragraph if you can.
- Come up with a title once you’re written the article.
© Alan Weiss 2017